Roots Through Recovery
With our strategic revamp, Roots Through Recovery witnessed an upsurge in website traffic, improved user engagement, and increased trust and authority
Case Study
Product Used
Content Marketing
65
%
Driving direction click increase
44
%
Phone calls increase
%
Total user increase
727
%
Website clicks increase
%
Referral traffic increase
%
Driving direction click increase
The Company
Roots Through Recovery has been serving the Long Beach community since 2016. Originally focusing on substance use and mental health disorders, they expanded their services to include a dedicated mental health program in 2018 and a chronic pain program in 2019. Throughout their growth, their mission remains to be the community’s top choice for transformative care.
Diagnostic Overview
Roots Through Recovery knew the importance of creating a presence in the digital space. While they had been diligently pushing content for over a year, the returns in terms of traffic were disappointingly low.
Their content was solid, but the bridge between their valuable insights and the target audience seemed missing. The real challenge was in effectively amplifying their content's reach and resonance.
Treatment Plan
RxMedia believes that even the most outstanding content requires a strategic push to truly shine and reach its intended audience. It’s not enough to just publish blogs. You need to ensure that your posts resonate with search engine algorithms and your targeted audience.
To help Roots Through Recovery achieve this, our digital doctors used relevant keywords to drive quality traffic to their site. We also enhanced the blog's visual appeal, aligning it with Google's algorithm updates and emerging trends. Our commitment to quality meant delivering blogs that were well-researched, engaging, SEO-optimized, and visually compelling.
Recovery Outcomes
With our strategic revamp, Roots Through Recovery witnessed:
- An upsurge in website traffic, ensuring their valuable content reached many more individuals seeking their expertise.
- Improved user engagement, thanks to the visually enhanced and SEO-rich blogs.
- Increased trust and authority in the behavioral and mental health domain, reinforcing their position as a thought leader.
Roots Through Recovery's digital transformation highlights the role of strategic content marketing in establishing online dominance. Imagine the possibilities awaiting you with RxMedia’s tailored approach!
