Roots Mental Wellness

The Company

For 8+ years, Roots has provided exceptional behavioral and mental health care. With a trauma-informed approach, they've positively impacted over 1,000 patients and their families.

They offer treatment for primary mental health, chronic pain, and tailored programs for the LGBTQ community, first responders, and Native Americans.

Roots Mental Wellness provides revolutionary therapies for safe and non-invasive treatment of depression, anxiety and more. These include TMS Therapy, Psychiatry, Psychotherapy/CBT, Ketamine, Psychedelic Assisted Therapy, EMDR, ADHD Treatment, and Medication Management.

Problem Overview

Renowned for their quality mental health care, Roots Mental Wellness predominantly relied on word-of-mouth and referrals. As they sought to expand their online presence, they faced challenges in reaching local audiences.

One problem was the inconsistent use of local keywords. Without a strong digital strategy, they missed reaching many potential patients, letting competitors take the lead.

Moreover, despite having a vast array of specialized services, their Google Business Profile wasn’t optimized, resulting in missed opportunities and a potential clientele remaining untapped.

Treatment Plan

At the outset, our strategy for Roots Mental Wellness began with a comprehensive review of their online presence, identifying areas of improvement. Our enhancement plan encompassed the following key areas:

Website Optimization

We didn't just tweak their website; we gave it a complete makeover, focusing on content relevance and search engine friendliness. This approach enhanced their online presence, ensuring the audience could find and connect with Roots Mental Wellness more effectively.

Local Keyword Research

With data-driven insights, we identified high-ranking keywords specific to their locality and services. By aligning their content with these keywords, Roots Mental Wellness was able to attract those actively seeking their specialized services.

Google Business Profile Enhancement

Recognizing the immense value of a well-optimized GMB listing, we polished their profile, adding relevant photos, comprehensive service details, and implementing best practices. We made sure people easily found Roots Mental Wellness and remembered them when thinking about mental health.

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Results and Impact

After our intervention, Roots Mental Wellness experienced a transformative digital evolution. Their online presence rapidly expanded, translating into a surge of website traffic and a notable increase in patient enrollments. Here are the outcomes in detail:

• After the website revamp and content overhaul, Roots Mental Wellness saw a notable surge in organic website traffic.
• With our keyword strategies and website optimization, the center began ranking on the first page for several critical mental health keywords, directly increasing their online discoverability.
• The center experienced a significant uptick in phone calls and online inquiries, suggesting that the audience found the provided information compelling and were eager to reach out.
• With enhanced online presence and more targeted content, more website visitors turned into actual patients, reaffirming the success of our digital strategy.

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With the growth of Roots Mental Wellness in the digital space, think about the possibilities for your own online presence. Ready to broaden your reach?