Buena Vista Treatment
Buena Vista's online visibility saw a monumental surge, which directly translated to increased calls, clicks, and conversions.
Case Study
Product Used
SEO & Local SEO
The Company
Buena Vista Health & Recovery Center is a full-service mental health and addiction treatment center located just outside Scottsdale, Arizona. It opened its doors in 2018 with a vision for being a special place for healing and wellness.
Diagnostic Overview
From the outset, Buena Vista faced the challenge of securing a foothold in the competitive Arizona medical market. We reached out to them that same year to offer a thoughtful, data-driven plan that is focused on Google My Business and Local SEO. Recognizing the value in our strategy, they onboarded us, and the trajectory of growth has been consistent ever since.
Treatment Plan
While many new businesses often cast their nets wide hoping to capture a wider audience, RxMedia's approach was different. Our strategy for Buena Vista was clear and concise: establish dominance locally before expanding outreach.
Google Business Profile Optimization:
We focused on enhancing their Google My Business (GMB) profile by doing the following:
- Detailed profile creation, ensuring every field was populated with comprehensive information about the center.
- Consistent citations were maintained to ensure better visibility.
- The profile was optimized for “near me” searches to drive local traffic.
Starting with the GMB profile for the Cave Creek location produced promising results, prompting us to replicate the same for their other centers in Phoenix & Tucson Metropolitan Areas. The outcome was phenomenal; Buena Vista managed to outrank many well-established competitors in a short time!
Conversion Tracking using Hubspot
With the leads starting to pour in, the next step was to effectively track these leads to actual conversions. Using a combination of call tracking metrics and the HubSpot marketing suite, we monitored every patient from their initial inquiry to their eventual admission.
Recovery Outcomes
Within just six months of collaboration with RxMedia:
- Buena Vista's listings started appearing in the top three map listings for several of our targeted keywords.
- Their online visibility saw a monumental surge, which directly translated to increased calls, clicks, and conversions.
- Riding on the digital success wave powered by RxMedia, Buena Vista expanded its operations, bringing on board additional locations.
Buena Vista Health & Recovery Centers' journey from being a newly established center to a dominant force in Arizona stands testament to the power of a localized, well-strategized digital marketing approach. At RxMedia, we believe in setting a robust local foundation, upon which wider outreach can be built.
Buena Vista flourished under our strategy. Imagine the heights we can achieve for you!