Having a strong online presence is an ideal way for any business to survive the current economic climate. As more consumers shift to online shopping, it is not surprising that even small merchants are now launching their websites to reach a wider audience.
But with Google recently announcing an upcoming algorithm update, online enterprises need to work twice as hard to improve user experience (UX). This means businesses that want to drive traffic to their website must keep an eye not only on their SEO keywords but on their Core Web Vitals as well.
They should be able to enhance the website design of a small business, as well as its loading speed and responsiveness to rank higher on the search engine. This is in conjunction with the other types of user experience signals such as mobile-friendliness, safe browsing, HTTPS-security, and intrusive interstitial guidelines.
While many developers see this update as another barricade to reach the top spot on Google search, some business owners take this as an opportunity to improve the overall satisfaction of customers. This will only be attainable though if they fully apply the deeper essence of Core Web Vitals to their website.
Understanding Google’s Core Web Vitals Algorithm Update
Google’s Core Web Vitals measure one of the most important aspects of a website: user experience. It determines how fast or slow the website loads to the users, how interactive the page is, and how the layout changes during the loading phase.
These Google metrics put emphasis on the elements of small business website design that affect the experience of visitors. Additionally, each of these represents a unique aspect of the user experience and replicates the real-world experience of a user-focused outcome. Now, let’s examine these metrics in detail.
Largest Contentful Paint (LCP)
This metric highlights the perceived load speed of the website’s main content. Simply put, it calculates the time it takes from the moment you entered the page to the time you see the largest text block or image on the screen.
For Google to consider your site as ‘Good’, at least 75% of your website’s content must load within 2.5 seconds.
First Input Delay (FID)
This second metric looks at the level of interactivity or responsiveness of the site. FID measures the time it takes from the time you get on the website to the time the user starts interacting with the items on the page (for example, selecting a category on the drop-down menu).
To receive a good FID score, your time should be less than 100 milliseconds. Going over 300 milliseconds may need some alteration on your end.
Cumulative Layout Shift (CLS)
This focuses on the visual stability of the website, quantifying the number of unexpected layout shifts of visible page content. It measures how much it jumps around as new content gets loaded.
CLS is measured on a scale of 0 to 1. To be deemed as ‘Good’, you need to get a CLS score of 0.1.
Ultimately, these three metrics will determine which spot you will take on Google’s search results.
How Can I Improve My Website’s Core Web Vitals?
Small business’ Core Web Vitals assess how well your page ranks on Google’s search engine. If you fall short on user experience, you may end up at the bottom of the search results. So, no matter how good your products or services are, if your competitors’ pages are healthier than yours, then you are at a disadvantage.
Some business owners may not see the value of understanding this shift in Google’s algorithm. On the other hand, those running a website for small businesses may be more interested in learning about it and how it will affect their brand’s online presence.
However, these changes in ranking factors shouldn’t be a cause for concern. Preparing for it as early as now can help improve your standing before its rollout. However, the question remains: how can one do this?
Optimizing the user experience of your website may require advanced knowledge of coding and web development. If you’re not well-versed about the intricate details of website building, it’s a good idea to ask the assistance of experienced web developers. They know how to create faster, mobile-friendly websites. They can help tackle any major bottlenecks you might encounter.
On your own, you may try some of these tips to improve your vitals:
- Trim down your page size to less than 500KB.
- Set the maximum number of page resources to 50.
- Publish quality content with searchable keywords to maintain a good user experience
How Do I Check My Site’s Core Web Vitals?
If you want to see your website’s performance in terms of Google’s Core Web Vitals, here are some valuable resources that will help you carry out a daily health check.
- Chrome DevTools
- Chrome UX Report
- PageSpeed Insights
- Search Console
- Web Vitals Extension
These tools enable you to monitor your small business Core Web Vitals in different ways. We suggest that you examine each of them to better understand how they boost your search engine rankings.
Need Help Improving Your Small Business Website?
With thousands of businesses fighting over the attention of internet users, they need to deliver a faster website with a better user experience. The more you offer a mobile-friendly website, the more you increase the visibility and credibility of your business. This will help position your page at the top of the searches, beating your competitors easily.
If your website is unable to meet the standards set by Google, you can always collaborate with professionals who can renovate a bad website. This will not only improve the aesthetics of your page; it will also lift your conversion rate in no time.
RxMedia can build a website for small businesses that can boost user experience and deliver high-quality results and a faster website. Let us take the technical pressure off your plate. Get in touch with us at 503-974-3297 to learn more about the services we offer.