Best Healthcare and Hospital Website Design Tips for Excellent User Experience 

Healthcare and hospital website design
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Internet communication remains one of the top active communication channels for health data, especially for health-conscious individuals. These ideas reflect the continued growth of new and emerging media as tools for gathering health information.

This article will talk about how to leverage the move to virtual spaces. We will also review the value of having good healthcare and hospital website design. We will give you some tips on designing a healthcare website. Furthermore, we will discuss how to provide excellent experiences for users.

Advantages Of Having Healthcare And Hospital Websites

Around 5 billion people have used the internet in October 2021 alone, and this number continues to grow by 4.8% each year. This means every day, around 600,000 people become new internet users. With the pandemic pushing most of our activities virtual and online, these figures might be much higher than the growth rate indicates.

These figures are good indicators that a website can be a strategic asset for the healthcare industry. Especially that, these days, people turn to the internet to get quick information concerning their health. In this section, let’s talk about the advantages of having a website for healthcare and hospital needs.

Online Presence and Credibility 

With the threat of coronavirus still raging, the healthcare industry remains at the forefront of providing services and vital health information. Hence, having a website means 24/7 presence online, and people can easily find your healthcare organization. This also means you will be able to continuously provide service and information to your patients beyond your business hours, especially in times of emergency. Lastly, having a website is a statement of legitimacy- a reception area that assures people that they can trust your organization.

Information Exchange

At the minimum, having a good healthcare and hospital website design establishes an effective communication channel between you and your patients. People seeking information about your services will be able to find important details like opening hours, contact channels, location, and highlights of your services. A good web design for healthcare providers also builds engagement with existing and potential clients through feedback forms and social media platforms.

Competition and Growth

Studies show that consumers tend to inquire and search online first before purchasing goods and services. Not having a website means you are invisible! This is a completely missed opportunity since more than 50% of local searches lead to actual sales. Thus, having an online presence means your organization will be able to participate in the competition (or even have a head start against those who do not have an online presence). Being visible also means attracting potential patients and even investors because they have a virtual space to refer to.

Healthcare and hospital website design

Learning and Building Community

If your healthcare and hospital website design is built properly, it will provide insights to your regular and potential audience. Website analysis tools help you pinpoint what your audience is looking for, which can be integrated into your plans to boost and improve your offerings. Having data about your clients can help you strategize better communication with your audience, provide better service to your patients, and build customer loyalty to your health services.

Business Expansion (and Survival)

Visibility through your website is a generally inexpensive tool in reaching a wider audience. With the advent of Telemedicine and Telehealth, your healthcare website can build new customers even outside of your area. This can be boosted by internet marketing like Search Engine Optimization or SEO. This is a strategy to make your website search engine-friendly so it can appear on the first page of primary search engine result pages. Lastly, a website might be the key to the survival of any business (healthcare or not) since it keeps your company relevant and running, especially in a time when travel and movement restrictions keep on happening.

What Does A Hospital Website Need?

We’ve covered the advantages of health care providers and hospitals having a website; now, it’s time to build your own! So what do a good healthcare and hospital website design need? Here are the three basic but important details you must consider. 

best healthcare web design

  • DESIGN: Your website is the identity of your health services, a sort of facade to welcome your existing and potential partners and patients. Thus, it is fitting to invest many resources in creating your brand identity (colors, typeface) and building an excellent user experience through design. 
  • BACK-END: This refers to the software and applications that support the management of what your website is made of. The back-end of your website is also responsible for the security of your and your client’s information, so safety and privacy are also big needs in designing a website. Remember that the more features there are on your site, the more support you will need.
  • CONTENT: No matter how stunning your website is, the content remains king in the online world. Remember, your potential clients go online to seek information. If you do not have the content your client needs, you might not translate your online presence into a community of loyal customers and users. 

In the following sections, we will dive deeper into these elements and give you the best tips in building a site and providing the best experience for your users.

Best Healthcare Web Design Tips

Do your research.

Find out the needs and expectations of your potential clients, as well as the services offered by your direct competitors. These data will go hand in hand in building the best healthcare web design plan for your target population. 

Develop your branding and voice.

A strong brand is vital in the healthcare industry since you deal with a highly personal and sensitive concern: your client’s health. Your brand should be able to establish credibility and legitimacy while maintaining a compassionate voice. Keeping a positive tone will also help struggling clients to relate to and find comfort in your website. 

Have a solid digital marketing strategy.

Take advantage of the available tools readily accessible to gain insights on your existing and potential audience, and focus on these visitors. As mentioned, an SEO strategy is a new and emerging approach you can use and advertise banners and social media. Your strategy shouldn’t be complex; the most important thing is that it caters to your target clients.

Have the right content.

Medical information often veers into the technical side. Providing easily understandable information for people without technical knowledge will help build relationships and return business with the audience. Accompanying images and graphics is usually an effective approach, and integrating SEO keywords into your website will help in your digital marketing.

Social media.

There are around 409 million new social media users added each year, making these platforms good tools to build brand awareness, promote your content and services, and create a highly-engaged community online. Having official pages on social platforms also adds to the legitimacy of your brand and organization.

Call to action.

This circles back to branding and voice. A good call to action message will help you establish a connection with your potential community. Make sure that it aligns with the needs of your target population.

web design for healthcare providers

How To Ensure A Website’s Excellent User Experience

The best healthcare and hospital website design always takes User Experience or UX into consideration. UX refers to the interaction between the user and a service or product. Here are some practical tips to provide the best experience for your website users.

Clarity of Information and Layout

People go to healthcare and hospital websites to get information. Providing a natural flow of information about important details like services, prices, and schedules will maximize your user’s time on your page. Remember that most people stay for only about 10 seconds on a website. Make sure you also have a clear layout and location for specific parts of your platform. Users should be able to easily locate where the blog is, feedback forms, contact details, etc. 

Accessibility

Some trends in website design are visually stunning, but they might not always work for your target population. Keep your site simple and intuitive, ensuring that a wide range of people can easily navigate it. Consider adhering to web accessibility standards for people with disabilities and make your content more usable for general users. Remember, the best UX design is user-centric, meaning you put the needs of your audience first. Don’t make it difficult for anyone visiting your site as much as possible.

Feedback and Call to Action

Your healthcare website should provide channels for your patients to communicate their needs, especially for certain information not presented on your website (i.e. case-specific inquiries). Here are some of the valuable features to highlight feedback:

  • Book an appointment
  • Online chat
  • Chatbots
  • Feedback/email forms
  • Emergency call button (if applicable)

Constant Testing and Revising

Through insights from your website analysis tools to feedback from users, designing for the best user experience means not being afraid to change and test these changes constantly. Again, an excellent user experience design puts what the users think, feel, and use as top priorities. Ensuring a good user experience also means constant excellent back-end support. 

Those who are not in the digital industry might find all these details a little daunting. Thus, finding a competent healthcare web design agency is valuable. Are you a healthcare provider planning a new medical website? Talk to us at RxMedia today by calling 503-974-3081and partner with us in building and transforming your website into a profitable, exciting, and highly engaging platform. You can also send us an email at sales@rxmedia.io.