Your website’s UX/UI design plays a vital role in helping you gain more quality leads and convert visitors. It can influence how your visitors engage with and navigate through your site, which in turn, can determine whether they become paying customers or just another bounce rate statistic.
That’s why modern web design is all about the user experience. Companies that focus more on the flashy stuff and going over the top with web design elements are shooting themselves in the foot.
If you’re not familiar with UI/UX, let’s do a quick primer and walk you through how you can use it to gain more leads for your business.
What is UI/UX?
Some people use the two terms UX and UI interchangeably, but in reality, they mean two different things. UI refers to “user interface design” while UX design means “user experience design.” These two components are essential to a product and work closely together to capture the user journey and deliver exactly what they’re looking for in as few clicks as possible.
User Experience Design (UX)
Don Norman, the design expert credited with coining the term “user experience,” described user experience as something that encompasses all aspects of the end user’s interaction with the company. In simpler terms, user experience is the interaction between the user and a service or product.
User experience design is when one notes all the different components that mold the said customer experience. It is where you decide on how the experience will make the customer feel. The UX design’s overall aim is to create a holistically satisfying experience for the customer.
User Interface Design (UI)
User interface design deals more with the aesthetic look of the product. Unlike UX, which can be for a wide variety of products, experts reserve the term UI for digital products. A user interface is where a customer interacts with a digital product.
UI deals mainly with the typography, color scheme, imagery, spacing, icons, buttons, and responsive design of a product. Its goal is to create an intuitive experience so the customer will have a more engaging and memorable experience.
How to Get More Leads Using UI/UX
Now that you have an idea of what website UI/UX are all about, let’s look at five handy tips for optimizing them to get you more leads.
Make Your Website Load Faster
The reality is today’s online users are an impatient bunch. They don’t enjoy having to wait for some slow loading website. Even more so when they’re browsing on their mobile devices. For this reason, page loading speed is one of the core pillars of UI/UX.
The standard site speed target is three seconds (two in the case of eCommerce sites). Every additional second and the visitor gets one step closer to that dreaded bounce rate. Start by viewing your site from a customer’s perspective and by performing speed tests.
If it needs optimization, do so immediately. Remove unnecessary plugins, enable caching, compress images, evaluate your hosting situation, etc. We’re happy to lend a professional hand in this regard, should you need it.
Prioritize Easy Site Navigation
Providing visitors with the easiest possible way to navigate your website and find whatever information they’re looking for can maximize conversions. It will also help reduce the bounce rate, which in turn, will improve your SEO efforts.
An example is to make your site easy to navigate by grouping links by alphabetical order or by popularity. You can also use a minimal, clutter-free design with a smart navigational search bar.
Optimize User-Generated Content (UGC)
User-generated content helps customers quickly find the answers they’re looking for on your site. By UGC, we mean content left by users who have engaged with your site. For instance, reviews and testimonials lend credibility and authenticity to your website since it details the experience of an actual user. Other users rely on this type of information to make their purchase decisions.
One great way to utilize UGC is to ask customers to submit photos of your products along with their reviews. You can then place these consumer-submitted photos and appraisals so that prospects can easily view them.
White space is your friend
White space, sometimes called negative space, on a website is not always a bad thing. When done right, it could improve the overall experience of your site’s visitors. White space can make content stand out and help draw attention to the elements that matter most.
This is particularly helpful for users on mobile, as white space can make reading on such a small screen easier on the eye. It conveys a simple, clean appeal that makes your website appear professional with a more direct approach to conveying your message.
Make Your Website Design Pop
This is all about nailing a solid first impression. Everything from the visual hierarchy and layout to the colors and type of content used — should resonate with your brand values and scream professionalism.
Today’s consumers are savvier than ever. They know that they are spoiled for choice when it comes to getting something online. A shoddy-looking website is a surefire way to drive them to your competitors.
Use quality images and graphics, make content easy to read and understand, use colors that blend well, and don’t forget your call-to-action.
At the end of the day, it’s all about elevating the customer experience
Your website is your digital calling card. If you want it to live up to its purpose and drive revenue for your business, then you need to have a firm grasp of what customers need. This data is what you then use to optimize your website’s UX/UI designs and elevate their experience.