SEO, SEM and Google SEO Tools

Increase your website traffic and improve your bottom line with our proven SEO and SEM
strategies. RxMedia can expand your digital footprint to reach new customers.

Increase your website traffic and improve your bottom line with our proven SEO and SEM strategies. RxMedia can expand your digital footprint to reach new customers.

What is the Difference Between SEO and SEM?

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Search Engine Optimization (SEO)

SEO is an organic search strategy. SEO uses a variety of organic techniques to display website content on top of search engine results pages (SERPs). It uses white hat SEO strategies such as keyword research, content creation, keyword optimization, link building, and technical SEO to elevate your position on Google search results.

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Search Engine Marketing (SEM)

SEM is a paid search strategy. It utilizes paid advertisements to earn a prominent spot in the SERPs. With this strategy, your brand pays every time a user clicks on your ad. Companies often choose this route if they want to get immediate results -- whether it be to drive purchases, sign-ups, or phone calls.

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Search Engine Optimization (SEO)

SEO is an organic search strategy. SEO uses a variety of organic techniques to display website content on top of search engine results pages (SERPs). It uses white hat SEO strategies such as keyword research, content creation, keyword optimization, link building, and technical SEO to elevate your position on Google search results.

new-stat

Search Engine Marketing (SEM)

SEM is a paid search strategy. It utilizes paid advertisements to earn a prominent spot in the SERPs. With this strategy, your brand pays every time a user clicks on your ad. Companies often choose this route if they want to get immediate results — whether it be to drive purchases, sign-ups, or phone calls.

How do SEM and SEO work together?

While SEO and SEM strategies differ on how they are implemented, they both seek to put your brand in a position where you can be easily found by your target audience.

Almost all people nowadays search online before purchasing anything so having a strong online presence is ideal. Using a strategic combination of SEO tools and SEM techniques can boost your visibility in the long run.

SEM and SEO
SEM and SEO

How do SEM and SEO work together?

While SEO and SEM strategies differ on how they are implemented, they both seek to put your brand in a position where you can be easily found by your target audience.

Almost all people nowadays search online before purchasing anything so having a strong online presence is ideal. Using a strategic combination of SEO tools and SEM techniques can boost your visibility in the long run.

SEO SEM Campaigns

SEO / SEM Campaigns For Medical Facilities

With a vast pool of competitors in the healthcare industry, it’s critical to have the right marketing strategies in place to stand out from the rest. Having high-performing digital campaigns can convert your prospects into actual paying customers.

Launching SEO and SEM campaigns allow you to reach patients who use search engines when looking for a healthcare provider. These tactics could place your brand in front of the consumer at the exact moment they are actively looking for treatment. Using these channels can connect you with patients faster and enable you to deal with their immediate needs.

Boost Your Visibility and Rank Higher on Google

Get in touch with us today to learn how we can get your brand in front of the right audience and achieve long-term ROI for your business.

Boost Your Visibility and Rank Higher on Google

Get in touch with us today to learn how we can get your brand in front of the right audience and achieve long-term ROI for your business.