What is Call Tracking in Marketing?
You’ve launched a successful campaign and begin to receive calls from prospects. That’s awesome! After getting a good amount of leads, the next goal is to know who your customers are, where they are from, and which of your campaigns are performing best.
Effective call tracking solutions monitor and track phone calls to discover valuable customer insights. It lets us compile your important data about the phone calls you receive from your campaign platforms. Leveraging this call tracker information can get you the best possible return on your marketing expenses.
How Does Call Tracking Work?
A call tracking provider generates unique phone numbers and ties them to specific web pages or marketing campaigns. Once a visitor calls the unique number, the call tracking software takes note of all the relevant user information. The consolidated data is analyzed to give clients a clear picture of their advertising and sales performance.
What are Call Metrics for?
Call tracking metrics allow you to stay on top of your campaigns by informing you of the keywords that are generating calls, the advertising channels worth investing in, and other data that can be used to mold your marketing plan.
Some of the significant call tracking metrics that determine your inbound marketing success include call volume, call source, call time, call frequency, conversation duration, and landing page performance. Knowing these details can simplify the process of deciding where to put your effort and budget in.
Let’s say your business focuses on pay-per-click advertising to generate leads. With call tracking metrics, you can identify which landing pages give you the most calls. You can also track the performance of keywords in your campaign.
Call Tracker Statistics That Will Make You
Change Your Mind
Not everyone is convinced that using a call tracker or call tracking services is worth the money. But you might want to change your mind after reading the following statistics.
In 2019, calls to businesses from smartphones have exceeded over 162 billion based on tracked calls from online campaigns. This does not include calls that were not monitored on any call tracker.
Not tracking your calls results in not knowing where 80% of your conversions are coming from.
8 out of 10 callers are more likely to convert. Knowing where these callers found you and your services will help you figure out which campaign or page is working to your advantage.
6%-8% of users searching on mobile are more likely to click on businesses with phone numbers. And 52% of these tend to call the phone number because they have the tendency to convert. So out of every 100 mobile users, 8 of them clicked on your PPC ads. From these 8 leads, about 4-5 users call with the intention to convert.
Only 1 inbound call is equivalent to 10 form fills. This means that you may only get one conversion for every 10 people that fill out your forms while you get 1 phone call that is 80% sure to convert.
Google sees value in businesses that actually have phone numbers. It increases your chances of getting higher on Google SERPs if you have a business number to call.
Call Tracker for Healthcare Providers
As healthcare providers focus their attention on patient care, they sometimes fail to check whether their marketing strategies are paying off or not. This is the reason why they miss out on incredible opportunities.
Call tracking solutions help healthcare businesses to follow their customer journey up to the point where they make the phone call. The software gathers real-time data on the caller’s location, demographic profile, as well as their behavior on the website. In consideration of HIPAA compliance, technological safeguards are put in place to ensure that all calls are fully encrypted, stored, and managed.
With call tracking metrics, businesses are able to figure out what motivated individuals to pick up the phone and convert into paying customers.