Search engine optimization or SEO is one of the most important aspects of anything digital marketing. It is the first thing you’ll want to learn about if you want your website to turn up in search engine result pages. SEO is still evolving, but some of its fundamentals remain the same.
This guide aims to help every beginner understand and apply SEO best practices so your website will be found by search engines and increase your website traffic.
What is SEO and Why is it Important?
SEO is a system of optimizations, technical audits, and best practices designed to make your website rank as high as possible on the search result page whenever users search for anything using a search engine. Basically, SEO deals with the searchability and visibility of your brand on the web.
One of the main goals of SEO goals is to understand what users are searching for on the web, along with the type of content they want and the most common keywords they use. Knowing these things can help you deliver quality content with the solutions that users are looking for.
Crawling and Indexing
Search engines crawl and index content all over the net. The terms “crawling” and “indexing” are used to describe the process that search engines do when they’re scouring and cataloging all web content, respectively. These web contents can be web pages, images, videos, PDFs, etc.
After crawling for new and updated content, search engines store the information in an index. It’s a massive database of all the information that they’ve collated so they can put them on search result pages.
Search engines look through their index for content relevant to the user’s query when they search for something. Then, they present the applicable contents in order of relevance to the user’s question. This process is known as ranking. The higher your website appears on the list of results, the higher your site’s ranking.
Why is SEO Important for Your Website?
Did you know that according to Smart Insights, 81% of users searched online for a product or service to buy? Organic search results obtained through search engine optimization and are still the leading source of organic website traffic. The best part is you don’t have to pay for this type of traffic unlike with paid advertising.
The more traffic directed to your site, the more sales you’ll likely generate. That’s what makes SEO an integral and essential part of your website.
Since search engines contribute to most web traffic, learning how to maximize their use on your website can help you attract more web visitors and customers. The higher your website ranks on search engine result pages (SERPs), the more online visibility you get.
Investing in SEO can help you continue raking in profits over time. If you’re able to provide a quality piece of content that gives you a high ranking, your online traffic can gather momentum and continue to increase over time.
Search Engine Marketing
Search engine marketing, sometimes shortened to SEM and also known as paid search or pay-per-click ads, uses paid advertisements to market your business on SERPs. Your ads appear on the top of or on the SERPs’ side for maximum visibility, and they can include pertinent information like pricing and reviews.
The most significant advantage of search engine marketing is it allows you to place your ads in front of highly motivated buyers searching for products and services they’re ready to buy.
What is SEO in Digital Marketing?
Digital marketing simply means marketing your brand on the web. When marketing your products and services online, SEO can be a very efficient tool in reaching your potential customers.
In digital marketing, the benefits of using SEO as a marketing strategy are quite compelling. Besides helping you identify what buyers are looking for on the web and reaching out to them, it also enables you to establish your brand awareness and increase your sales using inbound leads.
SEO in digital marketing is a potent marketing tool when done correctly. It lets your potential customers find your business, establishes your brand as an authority, and allows you to broaden your marketing reach.
Should I Hire a Digital Marketing Agency?
Since almost everyone is connected online now, digital marketing is taking the forefront in marketing strategies. Marketing online also allows you to reach potential customers on a worldwide level.
Marketing online may be tricky and challenging for business owners. That’s why most businesses opt to hire a digital marketing agency to do the job for them.
Hiring a digital marketing agency is ultimately a business decision. However, the reality is that you’re almost always better off working with one than trying to take on the vast aspects of digital marketing on your own.
If you do take the plunge, ensure that the agency you hire will provide quality marketing services. The digital marketing services offered may vary among agencies. That’s why it’s essential to shop around, ask for recommendations from friends, read customers’ reviews, and learn about their strategies.
Do Startups Need Search Engine Optimization (SEO)?
Definitely! Startups must implement SEO as an integral part of their business. That way, they can build on their client base and raise their brand awareness.
Today, as much as 93% of online experiences begin with a search engine. And one way for startups to capitalize on the search engine user experience is to apply SEO on their site. To gain relevance in the digital marketplace, startups should establish their online presence, so their potential buyers will know about them.
SEO is perfect for startups to enable potential customers to find them while being cost-effective in lead generation. SEO will ensure that your startup business will show up in search results and will lead your target market straight to you.
SEO and technology are constantly evolving. Newer ones frequently replace some SEO techniques that work. However, the foundational items we’ve mentioned have remained constant. These are just some of the basic things that beginners need to familiarize themselves with to understand SEO better and apply them.
In this digital age, knowledge, and application of SEO is a must for businesses to thrive. There is a vast audience out there that’s waiting to be tapped by your marketing strategies. And that is made possible by SEO.
With that in mind, turn to RxMedia for your local SEO or national SEO needs today. We are a leading digital marketing agency based in Portland, OR with a proven track record of successful results for addiction treatment centers and speech pathology clinics across the US. Call us now at 503-852-5113 to get started with a FREE SEO consultation.