Doctors are important. When you’re sick, you go to a doctor. Pretty basic, right? Now, does that mean that competition is zero among doctors? Surprisingly, the answer to that is a big no. Though it’s a given that people need and will need medical help, the practice of medicine isn’t generic. Specific diseases have their respective specializations. That’s where SEO for healthcare providers comes in.
Instead of saying, “Hey, I’m a doctor, visit me when you feel ill.” you can use SEO to promote your specialization and get people who genuinely need your specialized services. But before we dive into the specifics of healthcare SEO tips to get potential patients online, it’s important to understand what SEO is and why your facility needs to invest in it.
What is Search Engine Optimization?
SEO stands for search engine optimization and refers to the calculated methods of ranking a website at the top of organic search results on Google and other search engines. Competing for the first-page spot against millions of other pages on the web may seem difficult to achieve, but it is certainly possible with the right SEO strategies.
Do I need to find a marketing agency for my SEO needs?
If you want to have a good online presence, whether on a local or national scale, SEO can help you with that! You can try to learn the techniques on your own, but there’s a certain level of SEO understanding and practice required for a better shot at ranking first on search engine results.
Consider finding a good SEO team in a marketing agency that can implement SEO strategies such as keyword research, optimization of web core vitals, quality blog postings, and many others that will drive better traffic for the site.
However, it is recommended that before you approach a marketing agency, try to evaluate your facility’s needs and objectives. From there, make a draft of your high-level marketing plan that aligns with your company’s goals. Include the goal of ranking on first-page search results because SEO can highly make that possible! If there’s a need to fill in certain gaps in the plan with an in-depth marketing strategy, perhaps it’s best to look for reliable SEO professionals dedicated to improving your website’s search engine ranking.
What is Healthcare SEO?
The healthcare industry has its own unique set of marketing needs different from other industries. For instance, how do you approach medical topics on your website with the right ounce of sensitivity? How can you frame your content in a caring and compassionate tone that will still land you potential patients? Because of these concerns, a whole new branch of SEO emerged; and this specialized SEO for the medical space is now known as healthcare SEO.
10 Healthcare SEO Tips To Land New Patients Online
In this article, you’ll learn 10 SEO remedies that can help healthcare professionals promote their services and drive the right traffic online. Moreover, you’ll learn tips and tricks and the secrets behind getting more engagements. If that piques your curiosity, let’s start with the fundamental element of SEO!
1) Using the Appropriate Keywords
Keywords are a fundamental SEO element. Search engine optimization simply means that you optimize “something” for the search engine. That something can be a website or social media page. Part of the optimization process is the use of appropriate keywords. When people search online, they type words in the search box.
Google compiles these queries and records them. In return, you can use Google Keyword Planner to search for new and emerging keywords. However, you can also do competitive research and check out the keywords that your competitors use. SEO experts for healthcare services often perform competitive research to keep their clients on par with competitors.
2) Investing in Website Design
Today, most of the world moved to virtual space because of the pandemic. Gone are the days when people would physically visit a hospital or a healthcare facility to ask about their services. In this new normal, the first question is always, “does this hospital have a website?” So the competition today is how to get patients online.
One way to get more patients is by investing in a user-friendly website design. People of all ages will check your website. It means that your website design should be easy for a 65-year-old or a 10-year-old to use and navigate. A well-designed and well-coded website that’s easy to the eyes of potential clients can increase the chances of choosing you as their healthcare provider.
3) Integrate Social Media Sites with Your Website
In managing SEO for healthcare facilities and providers, experts make sure that all your social media sites integrate with your website. Think of your website as the headquarters. It is where all the fun happens. The social media sites like Facebook Pages, LinkedIN, Instagram, and Twitter accounts are extensions of your website. They’re like branches of your headquarters.
For example, you can use Facebook Messenger to conduct teleconsultation. But before that, you should ask clients to go to your website first to know how this service works. Once the clients agree and buy this service, Messenger can call patients for online consultations. You can even use video calls if doctors need to examine the patient’s body.
4) Publish Reviews to Gain User Confidence
Medical online reviews help potential clients gain confidence. If you say that you’re the best healthcare center in your area, some clients will raise an eyebrow for that. However, let your current and past clients speak, and you’ll realize that more and more clients are flocking to your facility. It’s because patient reviews mean something for potential clients.
By reading patient reviews, it helps them make a decision based on what other people experienced. However, there will be negative reviews along the way. Though negative, it doesn’t mean that it’ll ruin you. Here’s a secret on how to get around with that.
If someone posts a negative review, reply to the reviewer and thank them for speaking their mind. Then, tell them how you dealt with the complaints so that the readers of the review will see that you’re quick to solve patient complaints.
5) Educate Through Video Content
Videos are better than text in this generation. Maximize that situation right now. Post educational videos featuring your resident doctors and their reliable medical practice. For example, talk about dementia and let your neurologist explain this illness. In this way, you’re promoting your healthcare practices and the specialist as well.
6) Always Post Engaging Content
Videos are engaging. However, you can also use blogs to create interesting content. Don’t forget to add your keywords in here too as these can help optimize your website and your content. In this way, patients will be able to find your website on search engine results. Make sure that you are building more on the quality of the content rather than just adding unnatural keywords into the articles.
When coming up with topics, don’t talk about common ones that people can already find on WebMD, Healthline, or Mayo Clinic. Instead, talk about something unique that your potential patients may be curious about.
Use the blogs to show your medical practice and expertise. In this manner, your brand and your services reinforce your credibility in the healthcare industry. Perhaps, talk about the recent developments in curing HIV. Then, redirect viewers to your medical services if ever they need HIV treatment, diagnosis, or PrEPs.
7) Be Present and Active
In number four, we’ve discussed how to use reviews to your advantage. The solution for that is here in number seven. There’s no shortcut. You just need to be present and active. Being present means that you’re aware of what’s happening in the community. Let’s not stray away from COVID-19.
Post infographics about COVID-19 prevention. More so, educate readers on what to do after being exposed to a suspected COVID-19 patient. Now, readers will be curious. It’s your turn to be active. Readers will message you and ask questions. Then, now is the time to insert your teleconsultation service. See the connection there? That’s called doing efficient and effective business.
8) Backlinks, Backlinks, Backlinks
It’s repeated three times for one reason. Backlinks give your posts authority and credibility. In number six, you will create engaging content that’s not generic (e.g., What is a cold?). That’s why you need backlinks from credible sources like medical online journals. It only means that your posts are based on empirical data alone and not on some unfounded medical opinion.
9) Local Search
There’s this thing called local SEO wherein you use “localized” keywords by adding geographical markers. For example, “Neuro-surgeon in Portland” or “Psychiatrist in Oregon” are examples of localized keywords. Local SEO can help you get more customers within the locality. After all, you must aim to secure customers near you before expanding at the national level.
Use these words across your content – blog posts, website copy, and social media content. As mentioned earlier, make sure to add them naturally across your content and don’t overdo it because search engines may consider it keyword stuffing.
At the end of the day, quality content is still what potential patients are looking for. Build your online reputation with good content and combine them with the right localized keywords to further optimize your website.
10) Consult SEO Experts
SEO for healthcare providers can be too much on your plate right now. Don’t worry because you can hire experts along the way. RxMedia is the number one marketing remedy for your medical facility.
Does my facility need a Healthcare SEO marketing agency?
Being medical professionals, your goal is to attend to your patient appointments. So the high demand for your healthcare services might be keeping you from learning more about the ins and outs of healthcare SEO. Perhaps you don’t have the luxury of time to implement the right SEO strategies for your website. Or maybe, your facility doesn’t even have a website, to begin with.
If your facility falls under one or all of the mentioned concerns, consider partnering with healthcare SEO professionals committed to driving website traffic that eventually drives new patients to your clinic. Focus on treating your patients and let an agency handle your marketing concerns.
Tips in Choosing The Right Digital Marketing Agency
Are you looking into hiring an agency that can address your healthcare marketing needs? Here are a few tips for choosing the right agency:
Find professionals that can show accurate data to prove their credibility. SEO is a data-driven strategy that employs a lot of research and technical practice. Marketing professionals must be able to show you good SEO data either from Google Analytics or from other webmaster tools to prove the quality of their SEO efforts.
Take A Look At Their Work Samples
Along with the numbers, go over their work samples too such as website builds, blog articles, and even social media posts. Try to visit the websites they’ve developed whether they match your design preference. Read over their blogs and evaluate whether some of their works reflect your brand voice. Check their social media posts to evaluate their consistency and eye for design.
Are They Getting Positive Reviews?
What their clients say about them matters a lot! Check their Google My Business page for reviews from their clients. That’s where you’ll see unfiltered reviews from either satisfied clients or disappointed customers.
Reviews will definitely help you decide whether to enter into a contract with the prospective agency. Decide to partner with marketing professionals with good client reception for their quality SEO performance.
Check Their Website
A person’s home says a lot about their way of living; the same is true with an agency’s home page. If the website is all over the place, cluttered, and the content doesn’t make sense, perhaps it’s wise to skip reaching out to the agency. On the other hand, if the tiniest details of the website reflect quality work – from design to content – then you may consider signing a contract with the agency.
Another thing you should look for on their website is their case studies. It’s important to see how their healthcare marketing performance provided value to their clients within a given timeline. Look closely at the SEO data and the improvement they’ve managed to accomplish for their clients. All of these matters in choosing the right marketing agency to consult and partner with.
Ultimately, the decision is yours. Choose an agency that gives a good impression and aligns with your facility’s branding and objectives but can also drive your desired results!
RxMedia Optimizes SEO For Healthcare Providers!
If you want to get more patients online, RxMedia offers digital marketing services for local hospitals. We can help you create an SEO-ready online platform for your clients and patients. Let’s find the best marketing remedies by filling up this form or emailing us at firstname.lastname@example.org.