With search engines constantly updating and changing the algorithm, companies who want to remain at the top spots of the search engine results page (SERP) have no choice but to keep up with the changes. However, the field of SEO itself can be quite technical. Business owners without proper knowledge of SEO are at risk of hiring digital marketing agencies that don’t align with their goals.
With the right SEO services for local businesses, however, companies can stay relevant and compete more favorably even in an ever-changing digital landscape. If you are a small business owner or professional looking for SEO services, this article is for you. Let’s talk about SEO and discuss why you need local SEO services to grow your business or profession.
What is SEO?
SEO stands for search engine optimization. SEO is a process of utilizing the search engine’s power to make your website more visible to people. Whenever a person performs a search, search engines like Google or Bing pick up the most relevant answers based on the search query.
In other words, these search engines only pick the best and bury the rest in the SERP. The primary goal of SEO is to put your website at the topmost part of the SERP.
Common SEO Services Today
SEO is an umbrella term for different optimization services an SEO agency provides. Sometimes, agencies offer different SEO services in a bundle, while others let you choose which services to select. Let’s go over the common SEO services provided by most agencies, as well as some local SEO marketing tips that you can follow for improved results.
Title and Meta Tag Optimization
The title of the article or web page may seem insignificant, but it greatly affects the performance of your website. Unlike in print media, titles are often ignored since readers prefer reading the article. But in digital marketing, the SERP only presents the title. That’s why it needs to be optimized to make it relevant to the search intent.
Since you need to click the website link to check the content, there’s no way to know what’s inside except if you look at the meta tags. A meta tag is a gray text below the URL. The primary purpose of a meta tag is to give readers an idea of what to expect or see when they click the site.
The URL is another aspect that needs proper optimization. Google won’t process invalid URLs that contain spaces and symbols. Google also looks for overstuffed URLs. While it’s good to put keywords in URLs, overstuffing them will put you in a bad position with Google. Here are some examples of bad URLs:
As much as possible, make URLs visually appealing to the reader, not just the search engine. Here are some examples:
A chunk of SEO’s efforts is in content optimization. After all, readers primarily visit a website to consume content. SEO services for local businesses often include content production and optimization in one package deal. Optimizing content is the process of crafting content that satisfies users’ queries. To optimize content, you need to do the following:
- Know your audience.
- Perform keyword research.
- Check out your competitors.
- Think of relevant content that matches the search intent.
- Create a content structure in your website
From the content level, you need to expand to the website level. In your website, user experience (UX) is the reader’s overall experience from clicking links, reading articles, viewing your products and services, and many more. For example, stuffing your site with ads will make your UX suffer.
Besides that, having a poor website structure can make it confusing for the readers to navigate.
Linking your articles to one another creates a journey for the reader. That’s why you should invest in making related content that can link to other existing content. Having an internal linking structure boosts your website’s authority and image.
Finding the Right SEO Services for Local Businesses
There are a lot of SEO agencies out there, and it can be hard to choose which service provider matches your needs. Here are five tips to help you streamline your selection process:
1. Set a Budget
Your budget speaks volumes about your commitment to SEO. When setting a budget, don’t feel forced to set the budget too high just to get more offers. If an SEO company is serious about helping you, it will be willing to negotiate a fair price.
2. Search for Local SEO Companies
A simple Google search can give you immediate results. As much as possible, look for SEO companies near you. Local SEO marketing services can help you capture your local audience. SEO companies that are near you may be in a better position to understand the SEO landscape in your area.
3. Check the Websites of These SEO Companies
Walk the talk. That’s the game for SEO companies’ websites. If their websites aren’t impressive, they are not worth the penny. Their websites are proof of if they’re good at their jobs.
4. Look for Specialization
If you’re looking for special services, you should check if the agency offers niche SEO services. For instance, if your company operates in the healthcare industry, then you could look for an agency that offers medical local SEO.
Boosting your website traffic and driving quality results will only happen if the SEO agency can hit the right targets. And if these agencies don’t specialize in your industry, it might end up becoming a hit or miss situation in terms of SEO success.
5. Contact Sales
Once you’re confident with the SEO agency, schedule a call with them before signing a contract. It’s always best to feel their vibe and work ethic before agreeing to work with them. Also, don’t forget to ask questions about payment plans during the initial consultation so that you’ll have a full grasp of the service you’re about to enter for your business.
The world of digital marketing isn’t evergreen. It changes all the time, especially with regular updates to search engine algorithms. Working with the right SEO agency can help your business’s online presence stand out for all the right reasons.
RxMedia is a digital advertising agency specializing in local SEO for medical facilities and treatment centers. We strive to deliver high-quality services to small and midsize businesses in the field of addiction treatment. Check out some of our successful case studies so you have an idea of what to expect when we do SEO for your business.
Let’s find the best marketing remedy for you today. Contact us at 503-974-3297 or fill out our contact form to get started.