Optimizing your rehab center’s Google My Business listing is one of the best ways to market your business today in today’s digital space. Not only will you have the chance of securing prime search engine real estate, but you’ll also be able to reach clients who search for your specific services for free.
This is because, by nature, rehab clinics and addiction treatment centers generally cater to patients within their immediate service area. You would hardly find a rehab clinic in say, Portland, marketing its services to patients in Florida.
Google My Business (GMB) is all about optimizing your business’s presence for local search. It’s the starting point for any serious digital marketing strategy. After all, if you can’t get people in your neighborhood to visit your treatment center, what chance do you have of targeting prospects who live hundreds of miles away?
Thankfully, setting up your business’s GMB profile is pretty straightforward. And once completed, you’re on your way to optimizing one of the most effective tools of digital marketing. In this post, we’ll show you some GMB optimization hacks so you can shine the spotlight on your rehab center and show up on everyone’s local search results.
Optimize Your Google My Business Profile
When setting up your Google My Business Profile, it doesn’t end after you’ve put in your basic company information. You’ll invest more time and effort in setting it up. The returns are definitely worth it.
Be sure to include specific information about your rehab center that internet users may be looking for. Remember to include relevant keywords connected to your business in your company description. Keywords like “addiction rehab” and “drug rehab” will help Google understand your Google My Business listing better. It will be able to connect you with more clients who are searching for similar or related keywords.
You should also include photos and videos of and about your facility to draw in potential clients. Don’t forget to put your regular operational hours and holiday hours. You wouldn’t want clients driving their way to your facility only to find out that it’s closed. You should also regularly share social media and blog posts with your GMB profile to help with your ranking.
If you need help optimizing your GMB profile Google My Business services from RxMedia can help.
Share Informative Blog Content
Posting informative and educational content about topics like addiction and the benefits of rehab centers on your facility’s blog is an effective marketing strategy. Most potential clients searching for reputable rehab facilities for their loved ones will most likely read blog posts first and gather information before deciding with their family members.
Posting relevant content is one of the pillars of proper Google My Business optimization. Not only does it establish your rehab center as an authority in the industry, but it informs and educates your target audience. This builds trust, which is crucial to the conversion process since deciding to enter a rehab facility is not always an easy decision.
With quality content, more potential clients will likely trust your rehab center since you can directly address their concerns and answer likely questions in your blog posts.
Increase Local Search Visibility Through SEO
People looking for reliable rehab centers will most likely use a search engine to find one. 46% of all Google searches are linked to something local. Conversion rates tend to be higher with local searches since they are often backed by buyer intent. For example, if you’re searching online for pizza restaurants near you, it’s likely because you want to buy pizza.
That’s why a local SEO strategy must be part of your GMB optimization process. Using Google My Business local SEO allows potential clients to find you faster. Releasing quality content may be useless if searchers looking for what you’re specifically offering can’t find you. Applying SEO to your content is like putting guideposts for those who are out there seeking the type of help you’re offering.
Using Google My Business local SEO will also increase your local visibility by appearing on the search engine results page of users with a specific location in mind. It’s an effective means to acquire more clients within the area since GMB will use Google Maps to show them your rehab facility’s location.
Ensure That You Have Consistent Citations
Citations are mentions of your business’s information such as name, address, phone number, and website across the web. These citations can be from review sites, and Google listings and are not necessarily connected to your website.
Your citations across the web must be consistent. That means all your citations should have the same information about your business so that Google will find your information trustworthy. Having poor citations will have a significant effect on your rankings.
Quality and consistent citations are essential in Google My Business optimization since Google prefers accurate information when choosing the listings to display on its local search results. That’s Google’s way of ensuring that its users will get only the best and accurate information.
Does GMB/Local SEO Affect a National Search?
GMB won’t affect a national search. There are two types of SEO, national and local. National SEO, or sometimes called traditional SEO, is utilized to improve the visibility of your website on search engines on a national scale. Meanwhile, local SEO is used to increase your visibility in a local market through different means other than your website.
Using Google My Business local SEO won’t affect your national rankings positively or negatively. That’s because a Google My Business listing is created for the sole purpose of targeting those who are searching for your facility within your geographic location. Your national results will depend entirely on your website.
How Can GMB Influence Addiction Treatment Marketing?
GMB optimization is one of the most effective ways to generate leads within your geographic location. This makes it a powerful tool you cannot afford to ignore in your rehab center marketing strategy. And since most businesses are aware of the benefits, they tend to allocate most of their time and resources in tailor-fitting most of their marketing strategies to fit the GMB requirements. In this way, GMB influences your rehab center marketing.
GMB optimization should be one of the cornerstones of addiction treatment center marketing. Since Google My Business optimization allows businesses to be visible on local search results, this advantage enables treatment facilities to be found by potential clients looking for them. The more local clients find your rehab center, the more profits you earn. But of course, that can only be possible if you have effective addiction treatment marketing for your facility.
Your marketing efforts would be in vain if potential clients can’t find you. Let your potential clients find you by increasing your rehab facility’s local presence utilizing GMB optimization. The returns you’ll get on the time and effort you invested will be worth it.
High-quality digital marketing services are at your fingertips with RxMedia. We’re here to provide solutions to what you need so you can enjoy more conversions and establish your online presence. You can reach us here or call us at 503-852-5113 and we’ll be more than happy to help.