Thanks to the internet, we have more information at our fingertips. When you have a headache, you can quickly search for remedies to alleviate the pain. If you’re feeling sick, you can check out your symptoms online and match them with a possible illness. And if you ever need to consult a doctor right away, you’ll likely go online as well.
Now put yourself on the other end of the spectrum. Let’s say you’re a medical professional. When people go online to search for symptoms and remedies on search engines such as Google or Bing, you want them to be able to read your publications. And when they go online in search of a qualified doctor, you want to be the first person they call. That’s basically what local SEO for doctors is all about. It helps establish your medical practice’s credibility and relevance for people searching for your services on the web.
There’s a lot of technical stuff involved in local SEO, but by the end of this article, you’ll know the basics of local search and how to capitalize on local SEO to become the go-to medical practice in your local area. Let’s get started!
What is Local Search and Local SEO?
Examine these search queries
Internist near me, Doctors in Oregon, Cardiologist in Portland
What have you observed? First, you might’ve noticed the geographical markers like “near me” or “in Oregon.” Then, attached to these markers is a service provider. That’s exactly what local SEO and local search is all about. These geo-specific searches open a new opportunity for doctors to access clients within their county or state.
Hence, local SEO comes into play. By using keywords like those listed above, you can make your website relevant to the search engine. As a result, the search engine will recommend your website to users. In this article, we’ll go deeper into the details about this. Before that, let’s first see why local SEO is vital for you.
What is the Importance of Local SEO for Doctors?
The children of today are called “digital natives.” It means that the internet and technology played a significant part in their childhood. And when they become adults, they’ll become more reliant on every aspect of their lives, especially on health-related concerns. Whether we like it or not, almost everyone is on the internet right now.
As a medical practitioner, local SEO can help you leverage the power of the internet to your advantage. You can get patients you wouldn’t otherwise meet if you prefer traditional methods like referrals or traditional marketing. With local SEO, you can reach and meet new patients through online ads, search engine rankings, and many more.
Getting Started with Local SEO
Doctors, clinics, and local SEO agencies can work together to establish an online presence. Here are some of the preliminary things that you should accomplish first before going deeper into SEO:
Google My Business
Google My Business (GMB) is a program of Google to help businesses have a profile on Google. Once you have a Google My Business profile, your business name will be searchable in the search engine. It contains important information about your business that could help users in their daily search.
From the website’s code to design, your website must be seamless and helpful for viewers. Without going much into the technical details, we can say that Google hates poorly designed websites. Poor coding and user experience are red flags for Google. Hence, investing in website development is a must.
NAP stands for name, address, and phone number. Setting the NAP is vital because it provides basic contact information. Without it, Google will deem your business irrelevant and will not recommend your company in the search results.
Basic SEO Tips for Doctors
In SEO, there is on-site and off-site SEO. To put it simply, SEO strategies target specific elements of your website. Both on-site and off-site SEO help your practice grow an online audience. Here are some of the things SEO agencies will focus on when optimizing your website.
These are elements found within your website. You can influence every part of on-site SEO because it’s within your control.
Do you remember seeing the small text below search results? Those are called meta descriptions. It’s a short text that explains what the article or link is all about. A well-written meta description can attract more clicks and site visits.
RESPONSIVE WEB DESIGN
Most people today own a smartphone and laptop. Some even have tablets. That’s why your website must adapt to the device your site visitors are using. If your website is not responsive, visitors will look for a better one and ignore you.
The way you structure your content matters. Things like H1s and H2s impact your SEO, especially if you insert keywords in headings. Bolding and italicizing words also make your content appear relevant to Google. More so, posting long-form content (more than 1,000 words) with backlinks gives more credibility and relevance to your website.
These are things that aren’t directly found on your website, but they have an impact on your online reputation.
As a medical practitioner, you need to create connections with different websites to get a new audience. Link building is important because it gives more relevance to your website. For example, you can partner with a health website to link your website for professional services. In return, you must also tie them in your articles and blog posts.
Local SEO for doctors always makes sure that your name is consistent in all directories. For example, your business name is John Doe, MD. If directories refer to you as Dr. John Doe, that’s a big problem for you as it creates confusion. Hence, correct these directories by coordinating with the administrators.
Before going to you, clients will look for reviews about your service. Whether the review is positive or negative, try to respond to these patients. If positive, thank the reviewer for leaving a positive response. If otherwise, try to reach out to that reviewer and assist them if needed.
Everything discussed here is just the tip of the iceberg. There’s more work to do, and the simple truth is that you cannot do it all alone. Get patients through local SEO and grow your online medical practice with RxMedia today! We are your over-the-counter solution to strengthen your online presence and drive more leads with tried and tested local SEO strategies. Call us now at 503-852-5113 to get started with free marketing consultation.