Local SEO for Addiction Treatment Centers Best Practices and Tips

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If your substance abuse is already negatively impacting your life and the lives of your loved ones and other people around you, you should know that it’s time to seek help. Any form of addiction is treatable. Therefore, reaching out for treatment in a rehabilitation center gives you a chance to get professional help and continue living your life or start anew.

Managing the use of any form of substance can be achieved, but one may not be totally cured. You might think that discontinuing substances is the only thing you have to do to reach recovery. But unfortunately, it is just the beginning of the journey. Enrolling yourself in a rehab center is one of the most effective ways of treating addiction. There are tons of benefits you can get when you seek professional help.


Safe Environment. Rehab is a safe space for starting the cycle of addiction. You can detoxify and get professional help and treatment tailored for you.

Focus on Recovery. Staying in rehab centers lets you focus on your recovery. You will be separated from others, but you will learn more about your addiction. You will possibly know your triggers and then avoid it in the future.

Exploring Other Issues. You can have the chance to explore the reasons why you started using drugs in the first place. You might have co-occurring disorders that cause you to relieve your hopelessness, etc.

Peer Support. Everyone needs someone to rely on-often, this is the reason people truly recover. You can attend groups and programs that will help you in your journey to recovery.

How Does Local SEO Work

So how does Local SEO for addiction treatment centers work? What is Local SEO? These are questions you might be asking.

Local SEO is the practice of optimizing a company’s website to increase traffic, leads and create brand awareness from local search. Some of the common tasks associated with Local SEO are searching for local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

When you think about it, Local SEO is just like a typical day doing some Google searches.

When someone in your area searches, Google scans through its index to provide the best results for that person’s query.

What makes Local SEO distinct and exceptional is that Google uses different aspects to rank the local search results.

Local SEO has a set of unique ranking signals, which includes:

  • The location that the person is searching from
  • NAP citations
  • Presence of Google My Business listing
  • Keywords used in Google My Business profile
  • The sentiment of online reviews
  • Keywords used in online reviews
  • Number of “check-ins” at that location
  • Shares on social media
  • Google Maps star rating for that business

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Getting Started With Local SEO

Using Local SEO methods is a sure way to draw attention to your treatment facility from people local to your area. Many people suffering from addiction do not care to travel far and wide, especially during a pandemic. So, you must market your facility to be the best in your area -let them know that your rehab center is ready and willing to help them get better.

Approach Local SEO with these tricks and tips:

Make sure that your GMB or Google My Business is updated.

With Local SEO, your Google My Business is the first thing potential clients will see when doing their search. Make sure that all the necessary details are there – your contact information, address, phone numbers, and even possible locations.

GMB is like your online directory, so ensure that the details are up to date and correct. This is one SEO strategy that will make it easier for your potential clients to get in touch with you.

Create location-specific content.

As mentioned earlier, Local SEO means creating content specifically made for your area. This means that you have to understand and use the top keywords that your potential clients are searching for online.

Always keep in mind that these local keywords, like all keywords used in SEO change their ranking all the time, so updating your SEO game regularly is a plus.

Always check out the competition.

Well, this should have been on the top of our list! You always have to check your rivals in the business. You can always check out their best practices, see what works for them, compare them with yours, and learn from it. From there, more reliable strategies can come out and be used to your advantage in getting a higher ranking in Google.

How Can Local SEO Help Addiction Treatment Centers

Addiction treatment centers need proven Local SEO strategies because there is an urgent need to help many people with substance abuse or any form of addiction. These people end up not getting any form of help because it was hard for them to find one. Having rehab centers with SEO experts backing them up means that there will be more people that can get help.

Boosting your online presence means these people looking for your services can ask for help with less pressure because they can do it on their phones, at home, or maybe in bed. The decision to enter rehab is a big decision for most people, and knowing that they can go through your website easily means comfort for them.

All these do not mean anything unless your rehab treatment center does not have efficient and effective SEO implementation and strategies for substantial and sustained lead generation.

Local SEO Best Practices

Here are some Local SEO tips, tricks, and tactics for you to check out:

Emphasize Your Location in Your About Page

To do this, embed a Google Map on your About Page! This is to show Google and people searching where exactly your location is.

All you have to do is search for your business in Google Maps. There is a dropdown menu where you can “share or embed map;” and then embed your code. Lastly, add that same map on your site’s contact or directions page.

Highlight Your Location-Focused Keyword

Highlighting your location-focused keyword in your header or as a headline means you can get more attention. This helps primarily with local organic rankings, but it also helps get potential clients who know that you service their area at one glance.

addiction treatment marketing local seo

Optimize Your Homepage Title Tag

This tip has been used ever since SEO became a thing. Local SEO specialists encourage this as well. Optimizing your homepage title tag means you could get more value for it. When people search for something online, you are usually directed to the homepage –so why not make the most out of that, right?

Optimize Meta Descriptions

A great way to increase your SEO score is to optimize your meta descriptions. Avoid keyword stuffing, it is not 1995. If you like, you can always use Google Ads to find convincing ideas for your description copy.

Addiction to drugs and alcohol can have a long-lasting impact on your life and your loved ones. Therefore it is advised to get treatment in order for you to be better and continue living your possible best life. Addiction treatment is possible with help from professionals.

RxMedia is an addiction treatment SEO agency that can help your rehab center websites rank in search engines. We offer local SEO services and have successful case studies to prove how we helped our clients improve their social media presence. Visit us at 2121 NW Savier St. STE 124 Portland, OR 97210, or send us an email at sales@rxmedia.io.


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