A local business blog takes time and effort to write. It requires you to publish regular high-quality content, cultivate your brand, build great links, and closely monitor site performance.
Although this could be labor-intensive, executing the right blogging strategies can increase your brand presence and widen your reach.
That said, it pays to start a local business blog to promote a local enterprise. Knowing how to do it properly will help you get the best results for your business.
Does Blogging Help Promote a Local Business?
If you’re wondering if blogging for local businesses is an effective way of promotion, the answer is yes!
Starting a blog can help drive traffic to your site, boost inbound marketing efforts, and attract prospective customers. In fact, according to Demand Metric, companies that produce blogs get 67% more leads monthly as compared to companies that don’t blog.
However, you should remember that customers will only visit your site if you give them something valuable. You need to write something that piques your audience’s interest and grows their knowledge.
Without providing intelligent insights, you could blow off your entire content marketing strategy and bring lead generation to a standstill. Poorly written content may suggest to prospects that you have the same regard for your service – and you don’t want this to happen.
If you’re not too confident about blogging to promote a local small business, you can always ask the help of SEO experts.
Do Local Businesses Need to Blog?
A research conducted by Bright Local, 68% of the respondents agreed that local businesses should have a blog. Posting relevant content on your website can increase traffic not only to your blog but to your products or services page as well.
In addition, blogs help you build a solid brand reputation. When you encourage healthy discussions and share accurate content, you become a trustworthy figure in the modern business landscape.
But before you dive right into the realms of local business marketing blogs, you need to ask yourself a few important questions:
- Do you have the time to do it?
- What can you say about topics related to your business?
- Do you know what your customers and readers need?
- How will customers discover your blog?
If your answers to these questions are mostly positive, then it is worth the try to add quality content in the form of blogs on your website.
Blogging Strategies That Can Help Improve Local Search Rankings
Try out these surefire ways to boost your business’ local search rankings:
1. Know your audience
It’s difficult to stand out when you’re just starting a small business blog. This is particularly true if your competitors have been doing it for a long time and you’re just replicating the same content that everyone else does.
People want information that is useful and important to them. That means you should only write valuable articles with up-to-date information on subjects that your readers and customers care about. Each blog post should provide direct answers to your readers’ questions.
If you fail to provide a solution to their pain points, then you lose the opportunity to gain new leads.
2. Create content about current and local events
When you talk about current events on your blog, you become more appealing to search engines like Google. Writing about trending topics gets you ahead of your competitors on the search results. Offering your viewpoints regarding issues affecting the industry can also help build your authority.
Aside from these, local events in your area are a good subject to write about. They may not always get national attention but your audience would like to know about them. If you use this chance to give them what they’re looking for, then you can rank higher in the SERPs.
3. Add internal and external links
Use your blog as a way to link relevant products or services as well as other blog posts you’ve written in the past. For instance, you have a clinic and the topic of your blog post is about medical services. You may include a hyperlink to your service page or to other websites that are relevant to your topic. This enhances the user experience, as you provide additional resources to your readers.
4. Embrace search optimization techniques
More customers now use voice search to look for local businesses. As such, you should leverage long-term keywords used in questions with conversational phrasing. Prepare content that will answer who, what, where, when, how, and why questions. Furthermore, if you want your local business blog to entice mobile users moving around the area, use search optimization for mobile devices as well.
5. Get customer reviews
Attract more potential clients by getting GMB reviews. After serving a customer, ask them for feedback. Interested customers take online reviews as recommendations from existing customers. You may use your local business blog to showcase your customer success stories or highlight a good review you received.
Just be mindful with self-promotion as it can backfire if not done tastefully. You may simply describe an impressive milestone or a successful case with a particular client, but don’t forget to bring the focus back to how this information may be beneficial to consumers.
6. Build content around local keywords
Use keywords that are popular in your area. When you find the right keywords, incorporate them in your web copy, meta description, and URLs.
You might also want to boost your local rankings in the cities you are operating in by using keywords with the city name. It could be in the title, in one of the subheadings, in the first paragraph, and two or three times more throughout the article.
7. Make your content for skimmers
Online customers don’t linger on articles. Readers usually try to identify the information they need for a few seconds and leave it if they don’t find what they’re looking for.
Structure your articles to make them easier to skim. Use short paragraphs with subheadings that contain your keywords. Include bullets and put important words in bold text.
8. Include high-quality images
Catch your readers’ eye using high-quality, relevant images. If you don’t have your own photos, use stock photos, charts, graphs, infographics, or screenshots. Don’t forget to optimize these images by naming them well and using Alternate Image tag details.
Why Local SEO Blogging Is Critical for Your Local Business
Blogging to promote a local small business is critical because it is geo-targeted. It improves the visibility of your business in local search results. Instead of targeting anyone from different locations, it allows you to capture local search territory to find those in your immediate vicinity.
Local SEO helps people find local products or services by displaying results that are close to them. In a time when we have to stick to a much narrower radius to do our shopping or find services, this is extremely useful.
The idea of starting a local business blog can be overwhelming especially if you’re new to it. But with the help of SEO experts like RxMedia, you can elevate your brand to new heights. We can help increase your website traffic, improve brand awareness, and get qualified leads by providing engaging content on your website. Give us a call at 503-974-3297 to get started.