Did you notice that search engine algorithms change rapidly? No one knows these algorithms’ inner workings to help keep the search engine environment fair and balanced. They say that Google modifies their algorithm around 500 to 600 times per year. If you do the math, that’s like one or two changes per day, assuming it’s a 365-day calendar year.
Because SEO is such a broad field, these algorithm changes can impact how you approach local SEO. Still, some techniques and hacks have remained relevant over the years, and you should look to leverage them to stay ahead.
Here are our top eight picks for local SEO that you’ll surely want to apply asap:
1. Improve User Experience
A search engine’s goal is to provide the best results to the users. Accommodating that means tweaking your online presence to provide the best possible user experience. If your website is amateurish, unorganized, or slow, your local rankings will drop.
In another sense, a search engine deems your site relevant if users spend a lot of time on your site. Well, that makes sense. Who would spend hours on a poorly-designed website?
2. Utilize Long-form Content
Isn’t long-form content more work? Yes, it is but well worth it. Can you settle for 300-word blog posts on your site? Google would probably disagree with you.
In a study conducted by Backlinko, the average content for a top 10 website in the SERP is 1,447 words. However, don’t get too excited. Backlinko stated that there’s no relationship between word count and rankings. Instead, long-form content tends to accumulate more backlinks than short-form content, and that’s the reason why these websites rank higher.
3. Implement Localized Keywords
Did you know that “where to buy” and “near me” searches increased by 200% during 2018 and 2019? That only means that local SEO is making a significant impact on businesses. Implementing localized keywords also helps you minimize the competition.
For example, if I search “pizza near me,” Google will provide recommendations for the nearest pizza restaurants. And if you’re ranking for that keyword, your business might appear at the top of the list.
4. Use Click Magnet Titles and Meta Descriptions
A click magnet title sticks to the users’ minds. For example, a good title for a computer solutions article would “How To Fix the Blue Screen of Death for Windows 10.” It’s direct and straightforward. There’s no need to overemphasize the problem.
For meta descriptions, you need to keep it at 160 characters. It’s short, but it needs to be helpful to the readers. Also, you need to put your core keyword here for ranking purposes. This metadata is useful for online users and search engines as they provide snapshot information about a particular page.
5. Leverage Competitor Research
Competitor research gives you an idea of what domains don’t link to you but link to your competitors. It
also helps you understand how the competitor uses these links to generate authority within your industry.
In performing competitor research, you must:
- Search for topic trends within your industry
- Determine the sites that don’t link to you
- Filter out sites with the most relevant domains
- Engage in link outreach with these selected sites
Of course, there are tools you can use to conduct competitor research. Tools like BuzzSumo can help you spot trends or patterns in your competitor’s linking strategies.
6. Aim for a Responsive Website Design
Google adores websites that can automatically revert to fit any device. Whether it’s on a mobile phone or desktop, you can easily navigate regardless of the device without zooming in or out.
Check out our website – rxmedia.io, for instance. Notice how easily it fits your screen. More importantly, it’s easy to navigate between pages, and any information you may be looking for on the site is just one scroll or click away.
7. Make Sure Your NAP is Consistent
Besides localized keyword ranking, you also need to fix and claim your NAP (name, address, phone number). Consistency is key here, meaning every mention of your business’s NAP details on the internet must be the same.
You can start with your Google My Business (GMB) listing. Your GMB puts your business on the map and the search engine.
8. Earn Reputable Backlinks
Backlinks are like vouchers for your website. More backlinks mean that your content is relevant and factual. Of course, who would link to your site if you provide false or misleading content?
However, backlinking is not the ultimate solution. It’ll yield the best results if you coordinate with reputable websites. In effect, Google will see you as a reputable website if other reputable websites link back to you. It’s like a domino effect.
How Can I Improve My Local SEO?
Everything mentioned above actually helps you improve your local SEO. However, we know it’s not that easy to do, especially if you’re not knowledgeable in SEO. That’s why you should engage the services of an SEO agency to help you boost your website’s presence and gain an advantage against competitors.
How Do You Use Local SEO?
Local SEO works by using localized keywords to rank on the search engine. Instead of ranking for keywords like “salon styling services,” local SEO will use geographic markers like “near me” or “near the Bronx.” In this way, you can get the customers using that search query.
How Do You Rank Locally?
Ranking locally starts with your NAP (name, address, phone number). You first claim your business listing online through GMB to rank on local SEO. Then, you’ll need local keywords for your content to capture the search queries related to your service.
How Do You Know If You Need Local SEO?
Every business with a physical store needs local SEO. Why? It’s because people will search for you and visit your physical store right after. If you’re an online business (e.g., Math tutor, online seller), local SEO can still help if you’re providing your products and services to a community.
What Are Local SEO Services?
Local SEO services help you gain more visibility on local searches. Unlike global SEO, local SEO focuses on geographical keyword markers or places to minimize the results’ radius. If you fully utilize local SEO to your advantage, your website will be at the top 10 on the SERP because the search engine has deemed you to be relevant for the users.
Get started with our local SEO services today.
At RxMedia, we can help your business get more from local SEO and stay ahead of your competition in foot traffic and online local search rankings. Give us a call today at 503-974-3297 or fill out our contact form to get started.