The majority of the world’s population spends a lot of their time on their phone, scrolling through their feed. So today, social media is one of the go-to– and arguably, most effective– ways of promoting your brand.
Social media has made everything more accessible, particularly with marketing. Before you had to go door to door handing out pamphlets, print out ads in newspapers, and commercials were limited to TV and radio broadcasts.
Now, social media marketing for local businesses allows you to simply post on Facebook or Twitter. People can easily be engaged with your brand and you with them, regardless of the industry.
For example, with the rise of medical necessities, social media has helped spread awareness on different businesses that focus on medical equipment and services. Say you’re a medical professional who’s opened a clinic that offers virus testing kits. You can take it to social platforms to get the word out. Then, it will soon spread like wildfire with people liking and sharing the content.
As good as social media marketing sounds, it’s not as simple and easy as it seems. To guide you, here are eight tips and tricks for local social media marketing that can help you up your game.
8 Tips and Tricks For Social Media Marketing For Local Businesses
Plan And Strategize
A solid plan and stable objectives will make a big difference in the success of your social media strategy. Having a clear vision of what you want to happen will lead to you and your business achieving your goals.
Plus, measuring, developing, and evolving methods will be impossible without concrete goals. It’s imperative that these social media goals align with your overall marketing strategies. Any conflict could be detrimental to your brand.
Know Your Target Audience
It’s vital for small businesses to know and understand their market. For social media marketing for businesses, you’ll be able to create and post content relevant to them and help them in some way. With a bit of research, you’ll be able to see what kind of accounts they follow and the kind of posts they engage with. You’ll then have an idea of what matters to them.
This does seem like a tedious task, but there are social platforms that will allow you to see your page analytics and insights. You can also employ third-party tools.
Get Set Up Properly
Your first plan might be to join all big social networks because that’s where everyone is. But the smarter thing to do is to start with the best one in relation to your brand. Know where your audience is and start there. Once you’ve established yourself and found your voice, you can move to other platforms.
Here’s an overview of the major social networks.
Facebook is an all-encompassing platform that allows you to create and share various forms of content: photos, videos, links, etc. Users of this network are typically 25 and older.
Twitter is great for sharing news and other information, such as links to your website. Twitter users are very diverse, with varied interests and from all ages. Getting onto the feed of specific users may take some effort and time.
Compared to other social platforms, LinkedIn is more formal and professional. Most users come here to grow their professional network and share insights and articles related to their jobs and careers.
Instagram is mainly for socializing. However, it’s great for B2C businesses, specifically those heavily relying on visual appeal.
Of course, YouTube is ideal for posting videos. The great thing about YouTube videos is that there’s virtually no limit to the kind of content you upload, as long as they follow the guidelines. You can also direct them to your website with the videos or links in the description.
Tiktok is a relatively new platform but one that has taken the world by storm. You can post quick and catchy videos here. It’s also fairly common to go viral here, making brand awareness easy.
Some fare better with different types of businesses. For medical social media marketing, Facebook, Twitter, and YouTube are ideal. But there may be ways you can work Tiktok, LinkedIn, and Instagram into your strategy.
Treat Each Platform Uniquely
Social media is indeed an excellent tool for spreading messages. But many believe that they can share the same kind of post or message on every site. Like what was explained above, each platform has different users and uses.
To successfully market via social media, understand their features and functionalities, and treat each one uniquely.
Show The Human Part Of Your Brand
People nowadays don’t like big corporations. They want something to relate to, so they’d rather see the people behind the company. Plus, they want a brand that cares.
So, post stuff about your employees, some fun work events, or even “behind-the-scenes” content. This will show potential customers and clients that you are not just about money.
Moreover, respond to your customers. Read their messages and reply to their comments. Knowing you took the time to respond to them will make them feel cared for.
This doesn’t mean you have to hop on every trend you come by. That can be tricky for social media marketing for medical practices.
Choose trends where you know your brand can fit into. But make sure not to force it. Trends, if done right, can make you go viral, expanding your market and making more people aware of your brand.
Post Relevant Content At The Right Time
The content you put out should, of course, be related to your brand. In addition to that, they should be things that interest and help your audience.
For example, if you’re a company that offers medical services or equipment, you can write articles on the pros and cons of certain practices or the benefits of some products.
Make sure the content is associated with a service or product you offer. Then, you can use local SEO to optimize your ranking in Google searches.
It also helps to be visual. Use images, graphs, charts, infographics to get your message across. People don’t really want to read really long paragraphs. Break them up with visual aids.
Lastly, timing is everything. Research on what’s the best time to post the different platforms. The peak time will get you a lot of engagements.
For a small business, you might not have the time and manpower to post manually. So, set up a social media calendar that publishes your content timely and efficiently.
Look at the numbers
Checking social media analytics helps you better understand your audience and know what generates the most traffic. This information allows you to improve or modify your strategies, making accurate sales forecasts.
Reviewing analytics shows you stats like page views, follower growth, likes, shares, and other engagements. By understanding what gets the most attraction, you can make more of that type of content.
The growth of social media proves to have its highs and lows. But when it comes to marketing, social media proves to be an effective and efficient tool in getting brands out there.
With the eight tips and tricks outlined in this article, local businesses can use social media platforms to their advantage and make their brands known.
Need help with social media marketing for local businesses? We have you covered. From local and national SEO to pay-per-click advertising, from website design and development to content marketing, we can do it all. You can contact us at 503-852-5113, or go to our website.