As of writing, there are around 228 million searches on Google per hour. That equates to around 5.6 billion online searches processed by the search engine every day. These should already give you an idea of just how wide Google’s advertising network really is.
Imagine the magnitude of potential benefits when you use Google Ads for small business advertising. You get access to a network hosted by the world’s most popular website.
Investing in business Google Ads also means having direct control over ad spend and ad duration, as well as unfettered access to analytics data that show you how your ads are performing over a given period. So to answer the question posed above — Yes, running Google Ads for your small business is definitely worth the effort!
Let’s break down some of the technical stuff so you can learn how much of a game-changer, Google’s vast ad network can be for your small business.
What are Google Ads?
Formerly known as Google AdWords and Google AdWords Express, Google Ads is the online advertising solution of Google to help businesses grow an online audience, access more customers, and develop a good brand reputation. Google Ads are among the fastest ways to generate brand awareness and drive traffic to your website.
That being said, it’s important to remember that Google Ads is a tool. And like any other tool, it is only as good as the wielder. Using Google Ads is just part of the whole marketing process. You still need to employ human resources to conceptualize and plan your marketing campaign. Therefore, one shouldn’t view it as some one-all, be-all solution for small business marketing.
How Do Google Ads Work?
Basically, you create and upload your ad and then Google displays it on relevant sites, forums, and platforms across its entire network.
When running Google Ads for your small business, the type of campaign(s) you’ll run will often differ based on your marketing goals. Of course, improved lead acquisition and increased profits remain the overall primary goal, but you’ll also have secondary marketing goals, all of which can influence your ad campaign.
One major factor worth noting is that there’s no fixed price for your Google Ad campaigns. If you’re not well-versed in online advertising jargon, online marketers will always mention the word “budget.” Basically, the budget is the price for using Google Ads. As a general rule, a higher budget means better ad results. However, it’s not always the case.
Many small businesses have been able to get top-shelf results even with lower ad spend. This is due to a number of factors, such as the competition level in the industry, how well the business defined its audience, and what medium they used to run the ads.
How is the pricing calculated?
When you use Google Ads, pricing relies on an “auction system” wherein keywords differ in prices depending on the search volume and popularity.
That’s why Google lets you set a budget, and the platform decides how to maximize this budget based on the popularity of the keywords you intend to capitalize on. However, setting a high budget is not always the case. Sometimes, Google rewards advertisers who post relevant ads by giving you high-quality scores.
With high-quality scores, you can earn lower cost per click (CPC) or higher ad exposure without increasing your bids. Overall, Google’s small business advertising plans depend on your capability to set a budget.
How Much Does a Google Ad Cost?
The simple truth is Google Ads is not the cheapest online advertising solution on the internet right now. However, many still businesses still use Google Ads. Why is that? It’s because of the search volume and popularity of Google worldwide. If you decide to pursue Google Ads, the average cost per click (CPC) is $1 to $2.
Take note that the pricing of Google is Cost Per Click (CPC). Meaning they only charge you for every click. If you check out other online advertising platforms, some don’t use CPC and even charge their clients based on the number of times the ad post appeared. Google Ads for small business marketing is a lot better since it only charges once a potential customer clicks the ad.
Do Google Ads Work for Small Businesses?
They sure do. So much so that there are now over 7,000,000 advertisers leveraging Google Ads PPC. A study done by WebFx also shows that running online ads can improve brand awareness of a small business by as much as 80%.
Surely, you’ve come across some form of Google Ad when browsing the web; perhaps you even allow Google to place some ads on your website. In any case, Google Ads are great for announcing your brand’s online presence.
If you’re looking to sell products and services much faster, a PPC campaign is the perfect medium to reach your target audience and deliver your message right where they are on the web. It’s all about targeted marketing today, after all.
What are Some Google AdWords Tips for Small Business Advertising?
For small businesses, some owners think that using Google Ads seems to be inefficient. They argue that they’re small and they don’t need online advertising. However, they often fail to see the opportunity with Google Ads.
Like any traditional form of advertising, Google Ads has the same goal—boosting profits by attracting more customers. It’s up to you to ensure you’re employing best practices so you can maximize your ROI. With that in mind, here are some quick tips that can help you maximize Google Ads:
- Keep keywords simple. Many owners who just knew about keyword ranking think that targeting many keywords increases the chances of success. Unfortunately, that’s not the case. You don’t need a large Google Ads account with thousands of keywords. What you need is a few keywords that you think will work best with your goals. Hence, it’s time to cherry-pick keywords.
- Be consistent with the budget. If a $200 budget didn’t work, raising it to $400 won’t change anything. Google Ads for small business advertising campaigns take time. Varying budgets mean that Google will have to recalibrate how they show your ads. In the end, your ad will have an uneven performance. Just stick to your budget.
- Track your progress. In every marketing campaign, monitoring is a crucial step. Tracking your progress with Google Analytics and conversion tracking helps you assess the performance of your ads. And if they don’t improve in performance, you may need to go back to square one and rethink everything.
Conclusion: Are Google Ads worth it for small businesses?
Absolutely! But only when done correctly. Do it the wrong way and your business will be hemorrhaging money like a fountain. That’s why when it comes to Google Ads for local business marketing, you need to know exactly what you’re getting into. And if you can’t create the time to learn what it is all about, then at least hire someone who does.
That’s where we come in! At RxMedia, we specialize in running targeted Google Ads for small businesses all over the US. We are a dedicated team of PPC professionals and Google search experts working tirelessly to achieve your marketing goals. Get in touch with us today to get started with a FREE strategic consultation.