The number of people using the internet continues to go up with each passing day. Whether it’s social media, video streaming, gaming, or just regular browsing — everyone going online does something in common — using search engines.
Regardless of what you do, you’ll most likely use the search engine. For example, if you’ve finished all the seasons of Money Heist on Netflix, then, you perform a quick search for “money heist final season release date.” Or perhaps, you’re craving a cheese hamburger, so you do a Google search for “fast foods near me.”
The point is, almost everyone uses Google when browsing the web. This makes it the perfect platform for running paid advertisements. In this article, you’ll learn more about Google Ads and how you can use it to get more website views, engagements, and customers.
What Are Google Ads?
Formerly known as Google Adwords, Google Ads is Google’s online advertising solution for businesses who wish to use the Google environment to promote products and services. When you use Google Ads, you can promote your content to different platforms under Google Search and Youtube.
Whenever you search something on Google, you’ll probably see a SERP result with an “Ad” icon on top. That is an example of a Google Ad, and it will appear depending on the keywords you search. Google Ads is one of Google’s primary revenue-generating segments. By providing free and valuable tools in the Google Suite, the company can attract more customers using Google’s services.
In fact, this article you’re reading right now is written using Google Docs. The more people use Google’s free services; the more businesses sign up for their online advertising solutions. For larger businesses, they use a Google Ads manager to keep track of their ad campaigns.
If ever you plan to upscale your business, the ad management platform is a great help to pool in multiple ad networks like Google AdSense and third-party exchanges.
How Much Does a Google Ad Cost?
When it comes to paid ads on Google, you should know that the platform doesn’t operate on a subscription basis where you pay a certain amount per month. Instead, Google Ads gives you the freedom to set your advertising budget. After setting your budget, Google will provide an estimate of your ad campaign. And mind you, Google charges you on a per-click basis.
The average cost-per-click (CPC) in Google Ads is around $1 to $20, though there are instances where CPCs have been known to enter hundreds of dollars. If potential customers see your ads, Google won’t charge you for that.
Instead, they’ll charge you for real interactions, such as when a customer clicks your ad. In this way, you only get to pay customers who saw and clicked the ad because it would be unfair if you’re charged for ad views alone.
What’s the Minimum Spend for Google Ads?
Google doesn’t put budget caps on your ad spending. Your online advertising budget can be as flexible as you want it to be. Theoretically, you can even place a $10 budget. However, what benefit can you derive from a $10 ad budget? If you’re a start-up business, Google Ads is a great way to boost your online presence at an account you can afford.
How Do I Post an Ad on Google?
After creating a Google Ads account, you can start creating a Google Ad once you’ve started an ad campaign. Navigate on the page menu on the left and click Ads & Extensions. Then, click the + (plus) button to create a text ad. Fill in the necessary fields like headline text, description text, and Path fields. While creating your ad, a preview will appear on the side of how it will appear on desktop and mobile. For more assistance, you can visit the Google Ads support page here.
Are Google Ads Worth It?
Yes! Small businesses can benefit from Google Ads because of its flexible budgeting system. However, you should also take note that the bidding process depends on the keyword competition. If you’re concerned about budget, try not to compete with keywords that large businesses use. Instead, you can try long-tail keywords where competition is low.
While Google Ads has its advantages and disadvantages, it is not ineffective as a whole. As an advertiser, you should remember to use Google Ads to its advantage. The reason why some people don’t like Google Ads is due to the fact they weren’t able to maximize their potential fully. Yes, using Google Ads is not easy, and there’s a high chance you’ll end up wasting a lot of money.
Also, Google Ads take time before it takes off. If you’re in a hurry, Google Ads is not for you. Even advertising agencies who have Google Ads specialists cannot guarantee a fast result for your ad campaign.
How Do Google Ads Work?
Before starting an ad, you first need to set a budget and target keywords. Google Ads works on an auction system wherein the bidding price will depend on the keywords and relevance. Moreover, you also need to optimize your Quality Score and bid amount. A higher-quality score plus a higher bid amount can lead to better ad positioning.
Moreover, ad positioning is how your ads appear based on the search query. Don’t misconstrue it as the “actual” position of your ads. Your ads will still appear on the SERP. However, the order in which they appear compared to other ads ranking similarly to you may vary depending on your ad’s quality.
Hence, it’s possible to get a good ad position even if you have a low budget. Google uses Ad Rank to determine the relevance of ads.
What Is a Quality Score?
Google uses a quality score to determine the quality of your ads, keywords, and landing pages. Remember that the underlying principle in all of Google’s services is to provide relevant information to its users. If your ad redirects users to high-quality landing pages that employ SEO best practices, Google will see your ad as a high-quality ad.
Moreover, the way how you create your ad also matters. For Google Ads, ads must be relevant, informative, and timely. Therefore, making high-quality ads can give you a higher score. Overall, a high-quality score is a big plus for Google. They’ll reward you by giving lower CPCs and higher exposures without raising your bids.
RxMedia is Your trusted Google Ads Expert
Looking to tap into the many benefits of running Google ads for your business? RxMedia is your trusted digital marketing partner. We have been leveraging paid ads for years now in the addiction treatment and speech pathology spaces with resounding success.
Give us a call today at 503-974-3300 or reach us through our contact form, and we’ll get you started with a FREE consultation.