Search engine optimization or SEO is the process of optimizing your website to increase organic traffic and ranking on search engine sites such as Google, Yahoo, Bing, and others.
To get on top of the search engine results page, you can produce high-quality content, monitor your website’s technical health, obtain links from other sites, and influence your GMB ranking factors.
GMB or Google My Business allows companies to create a listing on Google. It can establish your ownership of a Business Profile, gain management powers over it, and access other free services to boost your online exposure.
Take note that when creating a profile, you also claim a place in Google Maps. It requires you to input your business name, description, location, and the category you belong to.
Once Google confirms that it’s not duplicate, they will create a listing for you. Here, customers can leave reviews, add photos, and ask questions.
Using the GMB tool can help boost your visibility, gain critical insights from your audience, and engage with customers effectively.
What factors go into the GMB ranking? This article will review these ranking signals so you’ll know how to optimize your Business Profile.
5 GMB Ranking Factors
1. Accuracy of the Information
Your Google My Business listing displays all the essential details about your company. It includes your name, contact number, hours, address, website, and business category.
If you had that profile for a while, there might have been some changes that you failed to update. If you’ve moved places or got a new phone number, make sure they reflect on your GMB listing immediately.
It is critical to regularly review the correctness of this information to avoid losing customers and retain your relevance to the search engine’s eyes.
By being active on the platform, you can signal to Google that the listing is accurate and trustworthy. This will boost your ranking on Google Maps and Google Search.
2. List of Services or Products You Offer
Sometimes, customers want to get the information they need all at once. That said, it would help to add a product or service catalogue to your GMB profile so people can easily see what you offer. Creating product or service descriptions can also improve GMB rankings.
When writing descriptions, you need to do meticulous keyword research and planning. It would be best to showcase your services in detail. You may use the 300-character limit that Google provides to ensure the descriptions are clear and concise for customers.
If your business has a fixed price on services or products, you may indicate the amount on your Business Profile. It can help customers decide whether to proceed with their transaction or not. However, if your price varies from case to case, you can skip this part.
3. High-Quality Photos
According to research, 84% of consumers use their computer or tablet to look up businesses online, while 88% use their smartphone. Imagine how enticing your profile will look to a massive group of people if you put photos on it!
Generally, Business Profiles that have updated photos appear more reputable and legitimate. It could make you more noticeable, especially when you’re just starting to optimize your listing.
The pictures in your GMB account are the best way to display your product offerings. Whenever a user searches for goods online, and your profile shows an image of it, you gain extra points. This translates to higher GMB rankings and better brand awareness.
Is geotagging important? Few businesses do this, but we strongly advise you to do so. It’s an excellent optimization strategy that puts your business location on photos, boosting your SERP ranking.
You may also use this strategy on your social media accounts, such as Instagram, and urge your customers to do the same.
4. Hours of Operation
People usually search online about your business’ opening and closing hours. Make sure that you write them correctly on the listing.
It is also great to add your operation hours during holidays and special occasions such as Labor Day, Independence Day, and Christmas Day. Indicate there if you won’t be opening on a particular day to avoid getting negative customer reviews.
Since you already know when the holidays are, we recommend setting it up as early as possible so you won’t have to worry about it in the future.
Also, adding extra business hours in hopes that Google will rank you higher than other businesses could hurt you. It will mislead and frustrate your clients, so you must avoid this.
People usually search online for business or product reviews before making a purchase. Positive feedback from customers can present your business as trustworthy and legitimate. Not only that – it also significantly contributes to the GMB ranking factors.
Local SEO ranking considers the frequency, diversity, and quality of reviews received by your profile. When you frequently get glowing reviews for your services, you also have the opportunity to rank high on search engine results pages.
You can strengthen your SEO campaign by encouraging satisfied customers to leave reviews and ratings on your GMB profile.
What Factors Go Into GMB Ranking?
Google My Business lets you list your business on Google Maps and local search results. It displays vital information about your company, such as contact number, website link, and the products or services you offer.
You can make the most of your GMB page by optimizing it. Some factors you have to consider when doing this are the accuracy of the information, product list, geotagging images, business hours, and reviews.
Now that you understand what Google My Business is about, it’s time to leverage this free tool. Get your GMB profile up and running and start outranking your competitors.
RxMedia offers Google Business Profile Management to help you attract more customers. We’ll create and manage it to protect your local ranking and visibility.
Contact us now to book an appointment with our team.