Medical Content Development Strategy: Writing and Marketing Healthcare Articles Online

Medical Content
Share on facebook
Share on linkedin
Share on twitter
Share on email

How medical content is accessed and shared nowadays is revolutionized by the internet. The internet made the retrieval of health information so much easier. This generation has been blessed by the rise of modern search engines such as Google, and social media networks. This enabled users’ easy access to these materials.

You can easily search for your symptoms on Google and even get suggested medication or treatments for it. This bridged the gap that was missing between the internet and the possible clients for medical institutions. This is both a pro and a con. Imagine how much easier it is for you to do a Google search for “migraine” and how easy it is to self-diagnose which is something doctors and medical professionals do not encourage.

The course of medical information has fundamentally changed; doctors have less control over health information absorbed by potential clients or patients. So, it is not surprising that this paradigm shift has garnered disagreeing views about the value of medical content available online.

What is Medical Content?

Medical content writing is way different from conventional content writing. It is very challenging and is a niche-specific type of content. Writers make sure that every detail is correct and factual —which makes it more difficult. Medical content should be informative, impactful, and accurate.

Like most things, the secret to effective medical content is planning. Of course, this is the same with any form of content; if you are not planning it out, chances are, you’re going to fail. Medical content is research-heavy and reliant on detailed information and facts. Getting it right is very important because the information or content you put out is a resource that the public uses or serves as a resource for others in the field.

If you want your medical content to be impactful and effective, take a closer look at what you want to do, and then from there, get your facts and vigorous research in place.

  • Be clear and to the point

Be direct to the point; medical content needs to be straightforward. Using shorter sentences with less padding is more effective than beating around the bush. Creating content that’s no-nonsense and easy to read is a plus point.

  • Write for your audience

If your medical content is designed for public use, then use a personable approach; use language and tone that sounds friendly. No need to be too friendly, of course, but writing for your audience can be a great touch since medical content is essential for many people -whether in the medical field or not.

person using macbook pro on black table

Importance of Medical Articles Online

It is usual for most people to search for medical articles online. Searches can range from specific questions about medication or procedures and even how to interpret particular test results. A little more than half of the people searching for medical-related concerns say that they were able to make a specific medical decision with the information they have found online. Pretty interesting, right?

With this in mind, you can agree that the accuracy or inaccuracy of medical articles online is important to the public. Medical information is consumed by curious individuals about their health and by medical-related people such as doctors, nurses, medical students, etc.

There’s even more to what you can do with the help of accurate and efficient online medical content:

  • Medical articles found online increase a patient’s knowledge of, competence with, and even engagement in certain health-related decisions.
  • You can search for answers to additional questions or concerns that you may have.
  • Explore and discover sensitive or embarrassing queries in the comfort of your home.
  • Find blogs, patient-centered sites, or support communities where you can share personal stories about your health concerns and illness.

The last bullet is something you can’t get from speaking with your doctor. This can help you be more informed about your illness; it can lessen your feelings of loneliness and isolation. Just considering that factor, you’ll come to understand and know the importance of medical content online.

Medical Content Writing Strategy 

When you write any form of health and medical content, it is important to know that writing well will not be enough. As mentioned above, you have to consider who your readers are and be direct -avoid too much medical jargon, and you’re pretty much good to go. 

Today, however, a list of medical content strategy is in place.

  1.   Define your ideal readers. They will never be “everyone.” There are different requirements for the group of people you are writing for. So, do your research and create content for a highly targeted group and engage with them!
  2.   Eliminate jargon. This strategy applies to a lot of specific niches. It helps if you remove terms that non-medical people do not understand. This could include names of diseases, medicines, medical terms and procedures, and abbreviations.
  3.   Readability. This means that your article should be easy to understand. Creating and producing high-quality content does not mean anything if it is hard to comprehend in one go.

Sounds easy? Practicing these strategies can surely improve your medical content in no time.

Content Marketing for Medical Practices Best Practices 

If you already understand the importance of medical content marketing online and have internalized strategies that you can practice to create effective and impactful content, then checking out the best practices done by others in this niche is encouraged.

Content marketing is seen in three specific areas: SMM or social media marketing, SEO or search engine optimization, and email marketing. Every piece of content should be promoted in these three areas for your content marketing to be deemed effective.

Why does this matter, you ask? Because if you want to succeed in promoting your medical content, you have to be firm and consistent in achieving your goals. You need to be organized, adaptable and flexible —and if you do, you’ll go big time in the healthcare marketing industry. Here are five content marketing best practices for your medical practice.

  1.   Establish your content marketing goals. Start with a solid goal in mind. Define what it is that you are looking for. Develop pioneering and relevant content that aims to increase conversions. Determine and develop content marketing strategies that will bring you closer to your goals.
  2.   Recognize your target audience. We mentioned this multiple times because this is important. When you have discovered who your target audience is, it will be easier to create content directed to them and determine ways for you to market and promote it.
  3.   Scan and access your mailing list. Prioritize our existing followers or patients already subscribed to your mailing list. If they like your content, they will surely promote your practice and services.
  4.   Link with influencers. When publishing medical content, reach out to relevant influencers in the field and ask them to comment or endorse your services on their specific social media platform.
  5.   Know your keywords and hashtags. SEO or search engine optimization is the future! Reach a bigger audience with a relevant hashtag. Attract more readers with these hashtags on Twitter, Instagram, Facebook, and so much more.
person holding space gray iPhone


Where to Get Help for Creating Medical Content

Medical content quality must be consistent, organized, and holistic. And that’s what RxMedia can do for you and your practice. Create and improve the content that is easy to digest and very much optimized. SEO content writing is the best way to make sure that your website will rank on Google, increasing your leads and potential clients or patients. RxMedia’s medical content writing services aligns local SEO and content marketing to create bigger and better results for your practice, whatever it may be.

There is never a one-size-fits-all formula in developing strategic medical content. But by combining a lot of these strategies and best practices, you can elevate your medical practice and even rank number one when someone searches for medical content online.

Call us right now! 503-974-3288 and get ahead of everyone and get more leads today than ever before!

local seo guide
Rehab Blog

5 Ways To Optimizing Your Local SEO

SEO is also known as search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher