driving directions clicks
Buena Vista Health & Recovery Centers is a full-service mental health and addiction treatment center located outside Scottsdale, Arizona. It opened its doors in 2018 with a vision for being a special place for healing and wellness. We first contacted Buena Vista through cold out-reach in 2018. Rather than pushing an ill-planned (no pun intended) attack to smash their way to the top, we presented a deliberate, data-driven long-term plan to establish dominance in their own backyard. They quickly understood the unique value Google My Business and Local SEO could play and gave us an opportunity. The results have been growing ever since.
As with every new establishment, Buena Vista Health and Recovery Centers needed an efficient way to drive awareness. There was also the fact that they were a treatment center trying to make their mark in the extremely competitive Arizona market. When we first took over their Google My Business Cave Creek location, they had very little traffic, clicks, and calls.
It was clear they needed a comprehensive marketing strategy, one that began with making their presence known and establishing dominance in their own backyard. Ultimately, their goal was to increase exposure within Arizona and drive more clients to their business.
One of the costliest marketing mistakes that new businesses make is that they try to do too much. They try to focus on the entire market and try to reach prospects across every possible channel. The problem is they don’t really have the depth or expertise to do all that, so their efforts are often just average – not compelling.
That’s not how we do things at RxMedia. We begin with a laser focus on local SEO. Google My Business is one of the most powerful tools in the marketing arsenal. We use GMB to set the baseline through which we build on other SEO best practices.
Google My Business
Our digital doctors began work on their GMB profile, fleshing out every field with detailed information about their center, ensuring consistent citations, and optimizing for “near me” searches. We started with their GMB for the Cave Creek location and had good results. We then implemented the same strategy to the rest of their locations in the Phoenix & Tucson Metropolitan Areas. In a short period of time, we were able to outrank older more established competitors.
Conversion tracking consultation through Hubspot
Once the leads started to trickle in, we used call tracking metrics and HubSpot marketing suite to track patients all the way through to actual admissions.
Results & Recovery
In their first 6 months of contracting with RxMedia:
Buena Vista Health and Recovery Centers moved up to claim the top three map listings for a variety of our targeted keywords.
Increased online exposure, which resulted in more calls, clicks, and conversions for Buena Vista Recovery.
Buena Vista has expanded operations and brought on additional locations thanks to RxMedia.
In October 2020 alone, we drove over 35 admissions to Buena Vista Health and Recovery Centers.
When we first started with Buena Vista, they averaged 55 calls a month through Google My Business. In October 2020, they recorded over 1013 calls across their 4 locations (a 1742% increase in phone calls).
Buena Vista only had 133 website visits when we first started working with them. Their website clicks steadily increased over the months and have now recorded about 1186 visits in October 2020 (a 792% increase in website visits).