Case Study

Another Chance Rehab

How we used Google My Business to drive over 35 admissions to this addiction
treatment center in October 2020

4.9%

PPC Conversion
Rate

22.27%

high-quality lead calls

in GBP and on the website

121

keyword ranking

increase in just 2 months

Another Chance is committed to provide proven and effective drug and alcohol addiction treatment programs, and transition assistance to help you take a new chance at life. Our treatment center specializes in evidence-based therapy with a focus on the behavioral health of our patients, as well as intensive outpatient programs. They offer evidence-based treatment programs to help you heal and experience life to the fullest. We create a unique and safe environment to address the specific needs of anyone suffering from drug or alcohol addiction. If you suffer from substance use disorder, our supportive community at Another Chance will create a treatment plan to address your individual needs. Open the door to new possibilities and let our professional team help you find and maintain a life of sobriety.

Pain points

Another Chance Rehab had no website, no social media presence, and no means of promoting their services online. They were heavily reliant on ‘word of mouth’ promotions from previous clients they’ve had.

Overall, they needed to establish their presence online through careful planning and creating an extensive marketing plan to be able to build their presence and authority online.

RxMedia fix

RxMedia conducted a strategic review and created a purposeful and functional design/development that allowed users to simply navigate services they needed and also for brand awareness. RxMedia developed a digital strategy roadmap for Another Chance Rehab’s online outreach.

Site Design and Development Treatment

The initial step in bringing Another Chance online is through a professional-looking website. From conceptualization, site design, and development, RxMedia took control of the entire process.

SCR Elementor
ACR Site Speed

Results & Recovery

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Page Speed: From 33% to 98% page speed score, It increases by around 66%. RxMedia doing standard minifying of CSS, JavaScript, and HTML, leveraging browser caching, enabling compression, removing render-blocking JavaScript, and improving server response time.

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Site Health: To improve Google search ranking, RxMedia performed a site audit for the entire site such as technical SEO, on-page SEO, making sure the website is mobile-friendly, create and optimizing XML sitemap. By doing this the site climb from 0 to 93% site health which is very satisfying.

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Templated Codes: RxMedia created the website with a templated set of codes to ease our workload make us feel less stressed, and, at the same time, increase efficiency in building the website. This also allows RxMedia to create a function template whose functionality can be adapted to more than one type or class without repeating the entire code for each type.

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Elementor as Page Builder: RxMedia uses Elementor which can help improve the technical and on-page SEO part. Thanks to integrations with popular SEO plugins such as Yoast SEO and Rank Math, RxMedia optimizes the website’s SEO without even having to leave the Elementor editor. This includes creating compelling and keyword.

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Using Custom Post Type: RxMedia uses the technique of custom post types to help customize and organize the content in order to present it in a better manner.

Results

We have driven over 1,400 visits to the site in less than 3 months.

Whole Child Collective is locally ranking 1st for 10 non-branded keywords in Portland, Oregan. Such keywords include:

  • Child counseling
  • Child psychology
  • Child therapist
  • Child behaviorist
  • Developmental-Behavioral Pediatrics

The site started from no keywords ranked to 121 keywords (brand name not included) across the site

In 2 months, we have driven 247 calls to the business through both GBP and Website Calls where 55 are highly qualified and verified leads.

Our PPC efforts drove 34 conversions out of 753 clicks on our ads. The average cost per click remained at a very low cost of $1.59 cost per click.